The recruitment crisis in the US Military

The recruitment crisis in the US Military

Here is my take on the pending recruitment crisis that our US Military is facing. This is not just a rant, it contains very prescriptive solutions. The paradigm shift needs to begin now.? A recent Bloomberg article inspired this commentary.

BLOOMBERG HEADLINE & STATS: The U.S. Military Needs a Lot More Recruits

Increasing the number of young Americans willing and able to serve should be a national priority.

The annual recruitment quota for all branches is around 150,000 per year

At least 70% of Americans between 17 and 24 are ineligible for military service due to 5 primary factors.

  1. Obesity?
  2. Mental-health issues?
  3. Past drug use?
  4. Criminal records?
  5. Lack of a high school degree?

My original commentary: Out of the 30% of this population that are eligible, how many of those young adults would actually consider the Military as a viable career option? How many of them would rank the US Military as a top consideration compared to the multitude of entrepreneurial opportunities available in our evolving digital economy? The data indicates that the number of young adults that find value in serving in the armed forces is declining.?

The reason for this increasing gap is because the perceived value that the Military offers does NOT align with what the majority of qualified young adults want and need.?

It’s time for the US Military to modernize their narrative/brand, their cultural infrastructure, and their civilian engagement tactics.

If they don’t, they will not only continue to waste the Pentagon’s $500,000,000 per year advertising budget, but they will also perpetuate the 20 percent annual increase in costs to support Veterans post active service.??

For more in depth analysis and commentary on this topic, check out the video on our website (www.wbmilitarypartners.com) or my YouTube channel (Ryan K Johns) titled, "The reason that young people DON’T want to join the Military and what to do about it"...

Original article: https://www.bloomberg.com/opinion/articles/2021-07-12/joining-the-military-doesn-t-appeal-to-enough-young-americans

Sean Mendicino

Student at Cleveland State University

2 年

I'm young, fit, and I have no criminal record, tattoos, or physical conditions. I was offered to join the NG multiple times. Suffice to say, I disagree with the author's thesis that the military exclusively needs a better economic outlook in order to increase recruitment. Speaking as a young man myself, the economic competition of the private sector - while probably a factor - does not appear to be the only problem at work here. The culture is taught to be cosmopolitan and globalistic - is it really so surprising that "global citizens" care far less about national service than their forebears? Perhaps the military should recognize that the cosmopolitan culture that it has tried to mimic simply does not share its core mission/values. Perhaps instead of wasting money on snipe hunts aimed at non-existent Nazis and extremists, the DoD should focus on creating a culture of civic pride in the next generation of youth. I have Also heard that MHS Genesis is a major issue for modern recruits.

Ross Trampler

Helping companies enhance their software testing capabilities | Sales Leader | Army Officer

3 年

This is a huge issue. I’ve posted about this a few times, specifically around the increasing number of ineligible Americans who can’t serve because of physical or aptitude reasons. The other side of this, coming back to your point Ryan Johns is the lack of incentive and perceived value from joining the military for younger Americans. While I do believe that the power behind America’s fighting force comes from an inherent desire to serve their country and fight without expecting anything in return, the reality (especially during a time of relative peace) is that the military needs to create more value for individuals in order to incentivize them to join. In my opinion, the value of things like the VA loan and lower cost healthcare aren’t enough and don’t resonate like they once did with younger Americans. Value comes from providing individuals with the tools and experience to be highly successful, both personably and professionally in the digital economy after they leave the military

Ryan Johns

RevOps Leader & Founder | Organizational Health and Leadership Training | SalesLeverage.ai | Outcome-focused, quantitative data-driven, VLG model proprietor, and PVM model proprietor.

3 年
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Rashad Ross

Certified Claims Adjuster | MBA HR | LSSBB

3 年

I've had this discussion back in 2018 when I was an Army Recruiter in Florida. Changing our narrative on what the military offers needs to be expanded on. We boast about our fighting capabilities but we're missing the mark. This generation of possible recruits are not fighters in the sense that we were over the past 21 years. In addition to that, most young adults are looking for careers with benefits that can compare to our civian sector. We lack on several levels when it comes to wages and don't discuss the training, certifications or technical skills that are offered that can lead to other careers outside the military. To be honest, all this is secondary to the mission. We have to change our recruiting standards because most aren't even qualified for enlistment to begin with. The factors that you discussed in the article is correct but if we were to readjust or tweek the qualifying factors for some of those issues we can build our military with recruits that aren't convinced to join but actually want to join. I can talk about this all day but this is my little spill about it.

Ryan Johns

RevOps Leader & Founder | Organizational Health and Leadership Training | SalesLeverage.ai | Outcome-focused, quantitative data-driven, VLG model proprietor, and PVM model proprietor.

3 年

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