Recruiting has become unrecognisable

Hiring in 2025: The keyword arms race is in full swing.

Take a look at this image. A company received more applications in one hour referencing the exact same phrase from their job description—“commitment to innovation”—than could fit in a single screenshot.

This isn’t random. AI has made it easier for candidates to apply en masse, generating perfectly tailored CVs and cover letters. But when every application looks identical, how do recruiters cut through the noise?

The truth is, the hiring process wasn’t built for this new reality. Recruiters are overwhelmed by the sheer volume of applications, leaving little time to assess potential or focus on quality. Candidates, on the other hand, feel forced to play the keyword game just to get noticed.

AI isn’t the enemy here. In fact, it should be part of the solution. Instead of perpetuating outdated CV-centric processes, AI can empower recruiters to focus on meaningful insights—like structured feedback, consistent evaluation, and better interviews that reveal true potential.

At Screenloop, we help in-house recruiters move past hiring methods that no longer work. By automating manual admin and streamlining the process, we enable recruiters to spend more time where it counts—making human connections and better hiring decisions.

Recruiters deserve tools that cut through the noise. Candidates deserve to be assessed for their potential, not their ability to mirror a job description.

Curious about the future of hiring? Read the full blog: The Impact of AI in Hiring in 2025

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