Recruiting on Clubhouse and Tips for Using Clubhouse
Tanya Bourque
??Beauty Founder??Fractional HR Consultant ??Award-Winning Recruiter ??Multi-Passionate Entrepreneur ?HR Tech Subject Matter Expert Digital First Enthusiast. ??Published Author??Intuitive Executive Life Coach
Miracles are the go-to alternatives for situations that elude control in a world of unseen shifts and occurrences. For many, Clubhouse was one such miracle, especially when the circumstances surrounding its inception are taken into cognizance. It was in the eye of the pandemic. Restrictions were being placed, and strict lockdowns were going into effect. Any contact with the rest of the world had to be done through virtual means – calls, video calls, chatting, et cetera. Clubhouse stepped onto the interactive social platform delivering an audio-only get-together – a feature that not many apps had tried out. Now, there was an option to mingle with different people in varying rooms without gazing into your screen to maintain eye contact while conversing with people. You could create these rooms which other people would join, or join one created by someone else, and you could talk about anything with anyone. Starting from presentations to shows, the list of things you could do is endless.
For all its social savviness, friendly get-togethers aren’t the only thing Clubhouse is suitable for. There's no denying that getting jobs is no walk in the park. Sometimes, it isn't because there are no openings, but because the slots are so few compared to the deluge of applications. Job seekers aren't the only ones affected by this. Recruiters also have things to lose. For one, choosing the right fit for an opening can be a monkey in the wrench, especially when you're looking at a thousand and one suitable applications. How do you go about picking the right one? How're you sure that the one you choose is going to give you the level of efficiency and dedication you expect?
Once again, Clubhouse offers a helpful alternative. In the first quarter of 2021, Clubhouse has garnered an active ten million users on the platform. For an app that debuted in April last year, this is a massive feat. And the numbers only keep growing. This level of success would have been nonexistent if the app didn't hold potential. And it is this potential that provides the solution to issues of recruitment.
Follow People
As a recruiter, you may be inclined to think following people isn't as crucial as being followed because you're the one doing the recruiting. With such an inclination, you're just one line away from ruining your planned recruitments. Like it or not, the world has become intensely interactive through the influence of social media, and Clubhouse is no different. If you want to find the people who fit your recruitment requirements, you're going to have to follow people. Otherwise, you may be going on a wild goose chase from the very moment you decide to use Clubhouse. The key here is to follow those who have what you're looking for or something familiar to it. In other words, following people is essential but not as crucial as following the right people.
Once you're done registering onto the platform, you've got to choose a topic – the one that fits what you're looking for. It could be a generic title like "recruitment" or as particular as the profession you seek to recruit. Regardless, Clubhouse will make suggestions according to the topics you've picked. Besides recommending people with similar interests and whatnot, Clubhouse also recommends rooms with other recruiters, experts, and pros in the game. You could join in and grab a thing or two on how to go about your recruiting exercise – this is if you're no pro yourself.
Branding
The importance of branding in business precedes Clubhouse by far. Every business setup needs top-notch branding if it intends to attract lots of customers and clients. The transition of businesses from physical structures to online presence hasn't changed this fact one bit. If anything, it's even raised the bar on the significance of branding to a business outfit. Besides, branding is way easier than going on a private hunt for candidates. Branding is like hitting the brakes on hunting and letting the quarry come to you.
If you want to create your brand on Clubhouse, it's best to use a personal profile seeing as organizational profiles don't keep up with the personal ones in terms of recognition. While branding in Clubhouse, it's important to note that your profile or bio is your most essential tool. It's the fa?ade, the face of your business, and a lot of thought needs to go into what you write there since that's what your prospective candidates will be seeing.
Use keywords in your bio so that finding you wouldn't be a bumpy ride for your audience. It's also essential to include the services your business offers on your bio as well. The more visible you are to your prospective recruits, the better.
Sometimes, you may feel the preference for personal profiles in Clubhouse is going to affect your business. In that case, you can still maintain a business front by linking your website or Linkedin account to your Clubhouse personal profile.
Enable and Host Talks
A little exposition into the details of your business goes a long way in roping in the right people. It's one thing to put keywords and service descriptions on the bio and another for your target audience to walk through elaborate details. Your bio can only say so much about your business. But you can do much better when you create rooms and host talks about the business, what it does, its usefulness, the kind of recruits you're searching for, and why you need them. You can take questions from the audience and help clarify the issues they bring up.
You can also use this opportunity to train candidates before recruiting them. These talks, especially when they're interactive, give you an insight into the candidate's primary qualifications and more secondary ones like their behavior and social skills.
Meeting with Other Recruiters
Although you could learn all you want to about recruiting from expert and professional recruiters, you could also fast-track recruitment and make the process better and more efficient if you join with other recruiters. You could join with them and create a room to discuss with prospective candidates. The joint effort will surely pool in more candidates for you to pick from. With recruitment, the larger the source pool, the better your chances of finding and selecting the best.
Clubs
Creating rooms should be on your to-do list if you plan to recruit in Clubhouse. And while it doesn't fail to leave up to its purpose, it does have one shortcoming; its temporariness. This is what clubs ameliorate. Think of clubs as a dedicated fanbase and rooms as temporary hubs for meetings and the likes. This doesn't mean that you lose your followership whenever your rooms disappear. Your followers will still be notified whenever you create a new room.
When you create clubs, you leave a lasting imprint of the services you cover as a recruiter, the opening available, and any other relevant things about your business.
Show Interest in Other Rooms
While it's okay to build your rooms, clubs and host your event, there's no denying that you can't always get the job done yourself. If you want to grow your brand, reveal your presence as a recruiter, and spot possible recruits, you've got to show interest in other rooms. Advisably, these rooms will be rooms that share a similarity to your brand and your criteria for recruitment. For instance, if you're looking to recruit software developers and go into a room where the conversation is about rap, it may take you some time, but you'll soon discover that you're several miles away from home.
When you show interest in rooms that share similar topics with your brand – rooms that boast a large target audience, your job is not to listen in on the conversation. Your job is to sponsor these rooms. That's the only way you can find a fertile audience to recruit and grow your brand. It's just like what Fly Emirate does with football clubs like Real Madrid and Paris Saint Germane. You could also extend your reach as a recruiter by getting other big companies to sponsor you.
Recruiting on Clubhouse, while rewarding, can be far-fetched if you don't know how to use Clubhouse. It's like making a foray into an enemy camp without studying its terrain and maps beforehand. The last thing you want as a recruiter at Clubhouse is to be in over your head.
Tips for Using Clubhouse
The proliferation of social media apps has made it easy to use newer ones in the market. And that's the reason why it didn't take much time for Clubhouse to become the darling of hearts. Nevertheless, navigating and using the app can be much easier when you're armed with instructions that look like nothing at first glance.
Invitations
Typically, Clubhouse gives its members a maximum of two invitation slots, which means that you can only invite two people with those. It can be a problem, especially if you've got a client base that you want to access or bring over to Clubhouse. To get over this problem, all you need to do is open the Clubhouse app and click the mail icon. A list of your contacts will appear, with an invite button next to each one. Click the invite button next to the name of the person you want to invite, and send them a text that contains your invitation link. This way, you get to invite the people you need.
Your Bio
The significance of your bio as a recruiter can never be overstated. That is why you need to take extra care when creating it. It needs to be spot on, or you risk putting your plans for recruitment in jeopardy. Whether your bio is short or long, make sure the most significant details are at the top. Those are the first things that your target audience is going to see. People have a short attention span these days. Your ability to grip them right from your appearances will help you a great deal.
To put in your bio, click your profile icon, tap the bio button, fill in the details you need to, and click done, which finalizes your entry.
Rooms
Creating rooms beats joining one if you want to speak, control the conversation, and realize your expectations. There's some order that exists in these rooms. The top tier consists of the moderator, the speaker, and the speaker's friends, respectively. The lower level belongs to all other people outside the top tier. It's important to be in the top tier if you want to stand out in the room.
To create a room, click on "Create a Room." Make sure the room's name and description mirror what you intend to do so you can attract the right people. Select how closed or open you want the room to be. Then choose a topic. When you're done with that, click "Let's Go," and you have your room.
Profile Photo
Appearances and first impressions matter regardless of how hard you want to say things like "don't judge a book by its cover." Ultimately, it's just one of those things about being human. Therefore, you need to put a killer picture on your profile. It should be clear and professional.
To change your profile picture, tap on your profile. Click on your photo, and you can either pick one from your gallery or take one.
Clubs
Joining clubs that have expert recruiters and other people that are related to what you want is crucial. The exposure aids your reach and your recruitment process. To do this, click on the club. Then click the follow button.
Changes
If you happen to discover that you made some errors while filling out your interests during registration, don't panic; because you can still go back and revert those errors. To do this, click on your profile. Then click the icon that's like a wheel. Here you'll see "Interests. "; click on it, and make your changes.
The potentials of Clubhouse are exciting, but it doesn't mean that everything is all rosy. Sometimes, there are unwanted elements, people, who try to mess up the thing you're trying to build. These elements need to be ejected if you want to maintain order and stop your brand and plans from falling apart. So, for a bonus, here's how you can remove these people from your rooms. Click on their profile, tap the icon that looks like three dots arranged vertically, and click "Block."
Clubhouse may be the new app in the block, but it's changing the routine of things, and that in an exciting way.