Recruiter; An Angel or Demon?

There are millions of companies in India alone, continuously chasing for good fits. It's ironical to notice that at times some companies seem looking for brand ambassadors elsewhere while their recruiters are endlessly immersing their complete selves in sourcing the good fits. I invite all CXOs to simply ponder, why some good candidates apply for their companies. One might think, "Oooooh, simply because our company is a big name in the market." Right? Alas! you are wrong. It's the recruiter who first appeals and then convinces the candidate to take due interest in considering a particular job opportunity. He/she tirelessly, many a times out of office shifts, establishes connect with the candidate and maintains it. Clarifies all his/her doubts regarding company's vision, mission, values, work culture, policies, provisions, growth path and so on. We must bear in mind not every company is a Microsoft or Google. Many a times, prospect candidates have not even heard the name of your company in the past. It's your recruiter who introduces and sells your employer brand. Sometimes, you may bother once you receive a connection request from a recruiter in your in mail/notifications. It may seem like a SPAM and you may also feel like ignoring it. But, please remember; sometimes later, the same connection may be of immense value to you. Hence, a recruiter is like a connecting bridge between a candidate and a company. I have personally observed to a recruiter a candidate's well being is of no lesser importance than their own employer. One may find a number of posts here, ridiculing recruiters for not providing with timely feedbacks. I agree, feedbacks are necessary. But my understanding to Recruiting compels me to state that a recruiter if avoiding giving a feedback simply means your chances are bleak yet the recruiter has not lost all hopes on it. Equally important must be a feedback from the candidate once the offer is rolled out. I have experienced a number of occasions, the candidate stops recieving calls, replying to texts from recruiter. They may too, at least observe the courtesy to reveal that they had joined or accepted offer from another employer.On the other hand, it's the duty of every recruiter not to hide any fact from the prospect/candidate which may otherwise act as a deterrent in his/her longer term stay in your company. The relationship between recruiter and candidate must be build on the solid foundation of mutual trust and respect. Responsible Recruiting should be the norm.

PS : A thorough background check/BGV/BGC is highly recommended for both; the employer as well as the applicant.