The recovery of EU tourism
George Nolas-Dermentzoglou
Marketing Director at Manager's Office Marketing & Management Services - Official Reformer of H2H Business Model
The tourism ecosystem has been hit hard by the heavy restrictions on movement and travel imposed in the wake of Coronavirus outbreak. To get it back on track, on 13 May, the Commission proposed a series of measures that would allow for a gradual and coordinated reopening of tourism services and facilities, as well as specific support for tourism businesses.
Saving jobs with up to €100 billion in financial relief from the SURE programme
The SURE programme helps Member States cover the costs of national short-time work schemes and similar measures allow companies to safeguard jobs. The Commission also supports partnerships between employment services, social partners and companies to facilitate reskilling, especially for seasonal workers.
Connecting citizens to local offer, promoting tourism and Europe as a safe tourist destination
Among others, the Commission will continue to work with Member States to promote sustainable tourism in line with the European Green Deal and encourage digital transformation of tourism services. It will also promote pan-European communication campaigns featuring Europe as a tourist destination, and organise a European tourism convention about the future of sustainable, innovative and resilient European tourism ecosystem.