Recover Abandoned Sales with Browse Abandonment Push Notifications

In the world of e-commerce, cart abandonment is a major pain point, with over 69% of online shoppers abandoning their carts before completing a purchase.

While cart abandonment campaigns can help recover some of those lost sales, what about the visitors who never made it to the cart in the first place?

This is where browse abandonment push notifications come into play, allowing you to re-engage visitors who showed interest in your products but left without taking any action.

What are Browse Abandonment Push Notifications?

Browse abandonment push notifications are automated messages sent to website visitors who browsed products but didn't add them to their cart. These notifications act as gentle reminders, nudging visitors to revisit your site and complete their purchase.

Browse abandonment notifications can be triggered by various actions, such as viewing a product multiple times, adding an item to a wishlist, or spending a significant amount of time on a product page.

The Benefits of Browse Abandonment Campaigns

1. Increased Conversions: By re-engaging interested visitors, browse abandonment campaigns can significantly boost your conversion rates and recover lost sales.
2. Personalized Experience: These notifications can be tailored to the specific products or categories the visitor showed interest in, creating a more personalized and relevant experience.
3. Cost-Effective: Unlike email campaigns, push notifications don't require collecting email addresses, making them a cost-effective way to reach potential customers.

Setting Up Browse Abandonment Push Notifications in 4 Easy Steps

1. Choose a Push Notification Service: Select a reliable push notification service like PushEngage, which offers advanced features like automated campaigns, segmentation, and analytics.
2. Create a Notification Sequence: Design a series of browse abandonment notifications with compelling messages and visuals to encourage visitors to return to your site.
3. Configure the Trigger: Set up the conditions that will trigger the browse abandonment campaign, such as time spent on a product page or adding an item to a wishlist.
4. Customize the Opt-In: Design an eye-catching opt-in modal to encourage visitors to subscribe to your push notifications, ensuring you can reach them with your browse abandonment campaigns.

Don't let interested visitors slip through the cracks. Implement browse abandonment push notifications and watch your conversions soar. With the right strategy and a powerful tool like PushEngage, you can recover abandoned sales and provide a seamless shopping experience for your customers.