Record Sales Propel SuperBike Factory’s Ambitious Growth Plans

SuperBike Factory, Europe's largest used motorbike retailer, has experienced significant growth and is on track to have a record year.

2024 represents a pivotal year for the business following SuperBike Factory's expansion to five showrooms in 2023 across Cheshire, Buckinghamshire, West Yorkshire, the South West, and Donington Park, a site synonymous with motorcycle racing history.?

With a robust start to 2024, the company plans to open additional showrooms in the UK in 2025.

The leadership team has been further strengthened with the appointment of Edward Armitage ACA as CEO in January and Robert Jones as Chairman in May, providing additional strategic support for the company's growth. ?

Edward Armitage expressed his enthusiasm: "In 2024 we have invested significantly in expanding our stock range and we are on track to have a record year, establishing a strong foundation for future growth as we look towards 2025 and beyond."

SuperBike Factory's commitment to offering an exceptional range of high-quality, competitively priced motorbikes, backed by outstanding service, has paid off. The company recently surpassed 10,000 reviews on TrustPilot, earning an "Excellent" rating with a score of 4.8, and has achieved the coveted Autotrader “highly rated” status.

Paul Denvers , Investment Director at Enact, highlighted the company's achievements saying, "SuperBike Factory’s dedication to quality, innovation, and a progressive approach aligns with Enact’s investment philosophy. This year’s performance has been incredibly encouraging, and we are excited about the company’s future prospects."

INTERESTING FACTS

• SuperBike Factory was founded in 2010.
• The company provides a full end-to-end solution for all riders including the largest choice of used motorbikes in Europe, a fast-track part exchange service together with a finance broking solution designed to help riders get onboard their next bike as quickly as possible.
• The company boasts an industry-leading motorbike preparation area enabling every bike to go through two full pre-delivery inspections before a bike is handed over to a customer.
• SuperBike Factory took delivery of a comprehensive range of new electric motorbikes in 2020 providing all riders with a full spectrum of choice of bikes.
• The company opened its Donington Park showroom location adjacent to the race track in 2021.
• The acquisition of Ritebike and its subsequent rebrand to SuperBike Factory West Yorkshire was completed in early 2022.
• The South West showroom based in Bristol opened its doors in January 2023.
• The Buckinghamshire showroom based in Milton Keynes became the company's fifth location in March 2023.?