Record Customers and Employees Remotely for Video Content
A. Lee Judge
CMO | Business Author | Speaker | B2B Sales and Marketing Consultant | Cofounder of Content Monsta | Business Video and Podcast Publisher
At a time when more businesses are looking to create video content, we were fortunate to already have hands-on experience and had researched extensively how to record employees remotely as well as record customers remotely.
Remote video recording used to be something only discussed as a conference call software feature. However, today we know firsthand that with cloud-based tools and the expertise of our video producers, we can record video remotely with the quality previously only captured with an in-person video crew.
Today, in many cases, an on-site video crew is overkill – both in cost and practicality.
The demand is continuously growing for the production of customer testimonials, employee videos, video podcasts, thought leadership videos, and video course creation.
However, today it is very common for businesses to not only be distant from their customers – their employees could be spread throughout the world also.
This is why remote recording has become an essential service for content marketing, employee engagement, training, and communicating to existing and potential customers.
Advantages of Recording Customers and Employees Remotely
Recording employees and customers remotely offers several advantages for businesses and organizations. Some of these advantages include:
Flexibility
Remote recording allows employees to participate from any location, as long as they have a stable internet connection and a device with a camera. This flexibility can help ensure that all team members can contribute, even if they are in different time zones or have busy schedules.
It also means that professional producers can be available for them when they are ready to record – without having to disrupt the office for a film crew.
Scheduling a recording session can be as easy as scheduling a meeting. Rescheduling can be just as simple. This also helps to reduce or eliminate cancellation fees that most production companies require due to the movement of equipment and people to the shoot location.
Comfort
Recording video remotely allows employees to participate in a familiar and comfortable environment, such as their home or office. This can help them feel more at ease, leading to better performance and more natural expressions.
Also, the minimal equipment needed for a remote producer-led recording session is much smaller than the equipment used by an onsite video production team.
Less equipment typically means less anxiety and pressure for the person on camera.
Time Efficiency
Remote recording saves time by eliminating the need for employees to travel to a specific location for the shoot. This can help your team to be more productive and focus on their core responsibilities.
Before the pandemic, a popular service we provided was to meet a company at its annual event in order to capture all of the executives that had flown in for a meeting. This was often the only opportunity to get so many thought leaders or company executives in one place at one time for a physical video shoot.
This is no longer a requirement when remotely capturing video. Each person can record on a schedule and at a location that best fits them.
Scalability
Remote video recording can be easily scaled to include a larger number of employees as your company grows or as you work on different projects, without significant additional costs or logistical challenges.
Recording hundreds or even dozens of employee videos was out of the question if it meant getting them all into a studio or hiring a video crew at each location.
Customer testimonials was limited to customers willing to allow a production crew in their office.
Remote video creation allows video production to be scaled without the limitations of time, location, and equipment logistics.
Collaboration
Many remote video recording solutions provide features that enable real-time collaboration, feedback, and editing. This allows for better communication and a more seamless creative process.
Having a professional producer to guide a recording session is a tremendous value because they can coach the subject on camera, help with lighting, control equipment remotely, and even manage the recorded files.
For companies with strict compliance needs, team members such as compliance officers, attorneys, or PR agents can attend recording sessions to insure that the correct message is delivered.
--- Continue reading the article on ContentMonsta.com to record video remotely with the quality previously only captured with an in-person video crew ---
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A. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.
Experiential Marketing & User-Generated Content (UGC) Specialist | Scaling Video Collection Innovations | Former NASA
1 年A. Lee Judge, I completely agree, and it's at a much lower cost. In the end, authentic videos with real stories are all that matter!