Recommerce Revolution: A Sustainable Step Forward

Sustainability is no longer just a buzzword—it's a business imperative.?

As the world shifts toward more eco-friendly practices, brands like New Balance are stepping up with its expanded resale program, Reconsidered. Originally launched earlier this year, Reconsidered allows customers to purchase secondhand shoes and "cosmetically imperfect" items, while also offering trade-in options for pre-owned shoes. This initiative reflects a growing trend in the industry, driven by consumers who are increasingly demanding sustainable options.

What makes New Balance’s Reconsidered program stand out is the speed at which customer-sourced products are flying off the shelves—notably 2.6 times faster than brand-supplied items. This highlights a significant shift in consumer behavior, with more shoppers opting for secondhand products. As the activewear market is projected to generate over 85 billion U.S. dollars by 2026, it's clear that sustainability isn't just good for the planet—it's good for business, too.

The broader retail industry is taking notice. Brands like Nike and Adidas, which lead in sales revenue, are also embracing resale programs—likely driven by the 40% of Gen Z consumers who turn to resale for their shopping needs. With 85% of shoppers engaging in recommerce (or, reverse commerce) last year, it's evident that the demand for sustainable and affordable options is on the rise. These programs not only reduce waste but also help to create a circular economy, keeping products in use longer while minimizing their environmental impact.

New Balance’s expansion of Reconsidered and the increasing adoption of resale programs by other leading brands are setting a new standard in the industry. As consumers prioritize sustainability, brands must innovate and adapt to stay relevant. It’s clear that the future of retail lies in sustainable practices, and those who embrace this shift will lead the way in our ever-changing market.?

We’re ready to lace up for a greener future!

#CircularEconomy #Resale #ThirdChannel #CommunityEngagement #OutdoorIndustry