Reckless round-up: From building backlinks to Trevor McDonald ??
Blogs fresh from team Reckless ??
Google Analyst Gary Illyes recently said backlinks are not a top 3 search ranking factor. Here's what our Content Strategist, Lauren Simmons and SEO Manager, Abi Crosbie, think about the impact of backlinks on search visibility.?Read here.
The 2-minute attack generated more requests than the total number of Wikipedia article views in September. Here, our MD Mike Griffiths explains what happened and why we highly recommend using Cloudflare to protect against cyber attacks. Read here.
In this blog, our Marketing Manager Leanne looks back at the last 25 years and shares the biggest Google changes that shaped marketing today. From J-Lo's green Versace dress to Mobilegeddon, and everything in between. Read here.
?? Featured in the press
SEO Manager Abi features in Search Engine Land this week, sharing exactly how brands can recover from Google's changes to HowTo and FAQ rich results. Read here. ??
?? A busy few weeks for marketing campaigns
??McVities launched its 'There is Only One' advert with Trevor McDonald.
??Heinz launched a 'seemingly ranch' sauce after Taylor Swift ate chicken at a football game.
领英推荐
?? Digital updates?
Changes so far include a search algorithm update to reduce spam and generate cleaner search results. The update's still being rolled out and could take until 19th October to complete.??
???Amazon is reportedly developing a new generative AI search engine Codenamed 'Project Nile', the new AI assistant aims to provide a more personalised and conversational shopping experience. The AI will be like an in-store salesperson providing natural interactions, better recommendations and answers.
The new features within Ads Manager include Background Generation,?Image Expansion, and?Text Variations. The aim is to make it easier to launch and test ad creatives whilst reaching relevant audiences.?
??Reckless news
??We've celebrated three Reckless anniversaries this month:
??On your marks, get set, bake!
We put our baking skills to the test and hosted a MacMillan Coffee Morning in our Chester HQ! Sausage rolls, cinnamon swirls, brownies - you name it, we baked it. Thanks to everyone who donated and if you'd like to contribute just click here. Thank you ??
Until next time ??
Freelance Developer
1 年"the two minute attack generated more requests than the total number of article views for all of Wikipedia in September 2023" is a crazy stat. Cheers for the round-up ??