Reckless round-up #10: New Meta ad features, Google updates + CRO audits
We hope you enjoyed the long Easter weekend. The clocks have (finally!) gone forward, lighter nights are here and spring is in the air.
We're back, feeling refreshed and starting the week with the latest updates from Google, Meta, and team Reckless. Let's dive in.
Fresh from the blog
If you use, or are thinking of using, an ERP system within your business then this blog is for you. You'll find out what the biggest benefits are and a list of applications they can integrate with.
CRO audits are the perfect exercise to identify website problems and areas of opportunity. In this blog, Head of Optimisation Matt shares how to conduct a CRO audit so you can enhance your UX and turn more visitors into customers.?
Matt's also talks about this in our latest Webinar: Six Steps to Great UX, which you can watch here ??
??The latest in SEO
?As part of the March Core Update, Google introduced two new sections to its spam policies; “expired domain abuse” and “site reputation abuse.” This article explains what the changes mean now, and for the future of SEO.?
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Google has updated its definition of 'top ads' to better reflect how ads appear in Google Search. A Google spokesperson says it is a 'definitional change', and doesn't affect how ad performance metrics are calculated.
??Social?
Meta has launched new audience insights and targeting features within Advantage+ Shopping campaigns. You can generate more detailed audience reports and target those interested in your products or services but haven’t yet made a purchase.
TikTok is fostering educational content by bringing its STEM feed to Europe, starting with the UK and Ireland. The feed will begin to automatically appear alongside the “For You” and “Following” feeds for users under the age of 18. ?
??AI
ChatGPT is rolling out the ability to use it without having to register or login. The move aims to make using it as easy as searching on Google, and while there will be a few features missing, most functionality will stay the same.
A new study reveals that ad copy written by humans significantly outperforms ad copy generated by AI. The ads written by humans achieved 45% more impressions and 60% more clicks, resulting in a significantly higher CTR of 1.33%.
That's it for now! Remember though, this round-up is for you. So, if there are any topics you want us to include or if you have questions you'd like to ask, get in touch.