Recipe for viral content…

Recipe for viral content…

doesn’t exist :D Sorry for disappointing you right away, now you can stop reading this article :D but if you're still interested, that’s the “ugly” truth.?

I started creating #content several years ago to figure out how it works. I sure can say I’ve reached my goal up to some point, which can be simply called: professional level of content creation. I can also say that I’ve succeeded in going #viral several times and learned about ways to vastly increase the chance of getting noticed and get multiple reposts and 1 mln+ views.?

First time I did it, I couldn’t believe what I saw. I made a comparative #cycling video, posted it with a short caption and, as usual, closed the IG app and went back offline. The next day I opened my account, I simply couldn’t believe it. I got over 1k new followers, around 100k views and some 1k likes. I checked and it was all from this one post. It was an absolutely unexpected BINGO! This reel ended up being popular for a very long time. The overall stats were:?

• 1.531.916 plays
• 30.469 likes
• 3.487 new followers
• 3.429 saves
• 3.133 shares

I made 2 more posts in the same key. They were a bit less successful than the first, but also did splendid work. I can guess that the interest would fade if I kept posting something very similar, but I cannot say for sure as I didn’t have enough material to empirically test it. I can tell you though that I’ve made a sequence after another viral video and it wasn’t at all as successful. This again proved that there’s no uniform recipe for booming the engagement.

Based on my experience I’ve developed a following approach to increase a chance of getting your content noticed:

1. It needs to be clear and of a decent quality.?
2. It needs to have an appealing short message.
3. It needs to call to one of the human needs: entertainment, learning or challenge.
4. You shouldn’t be afraid to experiment and try different ideas, options, approaches.
5. You shouldn’t be expecting that your content based on someone else’s viral idea will become popular.
6. You need to understand what sparks people’s interest in one way or the other or look for it by trying.
7. There is right and wrong in content creation, but it’s limited. The ideas and options are not, and only depend on your abilities.

Sorry for not giving you the point by point manual on “how to go viral”. I also cannot say: “You’ll eventually get to it”. I can only advise you to keep in mind the 7 points from above and keep trying and experimenting. That’s exactly what I do. And in case you want me to do it for you, please let me know ;)

Marketing 4C

#contentcreation #digitalmarketing #marketingstrategy #marketingagency #contentmanagement #contentstrategy