Recipe for Connecting Your Business with Science: How to Cooperate with the University Environment?

Have you read a paper and found it helpful to your business? You have heard the news from science that inspired you to a new product idea. Yes? But after a while, you drop it off the table or put it in a drawer… Or not? Great ??! In this case, this newsletter is for you! So get ready for some science baking ?? ?? ??.

Prepare:?

1. Courage?
2. Open Knowledge?
3. Fair Play?
4. Funds?

?? Courage?

First of all, leave prejudices and stereotypes behind. The university is not about old professors in sweaters and endless hours of boring lectures. The university is mainly about young people full of energy, growing into experts under the mentoring of experienced scientists. Together, they form a team. A team so deep in their expert domain, with a wild passion for talking about it. So, show an act of courage and ask them for advice. It takes work to follow all the details, but they will help you to understand. Well, scientists have experience in explanation ??.

???? Open Knowledge

If you mean it, be ready to share. The key value of scientific work lies in knowledge sharing. Without it, scientists worldwide will repeat all the failures affecting knowledge progress. Scientists ask a lot of questions. Not because they want to steal ideas from you but because it’s their nature. They want to understand. No, they have to, so tell them everything. Every piece of knowledge you share will be critically evaluated. Do not worry, you will get rewarded. The reward will be expert feedback from experienced scientists. You will know if your idea is worth it or not. But how can you share your knowledge without losing your market advantage? Well, of course, a good NDA can help. Even better is the fair play principle.?

?? Fair Play

As in a sports match, fair play is essential for cooperation with people who will help your business grow. But do not get confused. Money is not the answer to everything. One of the highest rewards in science is a high-impact publication in a prestigious journal. Do not be stingy. Offer a part of your work for publication. Officially acknowledge the contribution of the scientific team and the University they came from. The mark of the University on your product is always a good sign of credibility and helps with your marketing activities.?

?? ??? Funds

Nothing is for free, and to be honest, University is not cheap. But you do not have to invest half of your company or sell your house. Actually, this is the best part! The government is happy to help start your cooperation with the University. There are many possibilities, from local grants via national calls to EU funds (or other global alternatives). One can ask, what is the motivation? The best strategic investment is innovative ideas (generating jobs, profit, taxes, … you know ... money). Be smart and start with smaller ones. Split your idea development into several stages. Always start with a feasibility study, which can save a lot of resources. Just check our website and get inspired on how to stage it.?

Well, what to say at the end? It is not an easy recipe, and it can be tricky. It takes courage, openness, and fairness. And we know what we are writing about. It is just a few weeks since we became an official Start-UP of Brno University of Technology.?

Last remark: Choosing the right scientific team is essential. Are we a good fit for your business? You'll only know once you ask. So gain an act of courage and contact us!

Make your business a piece of cake! ???

Ján from Scicake?

Do you have a need for data-driven innovation? Make your business a piece of cake with Scicake. ???

?? At Scicake we bake data science projects. Using the right ingredients we empower your business with creative and responsible artificial intelligence.?

Have you found our services useful? Great! Trigger the first contact and we can schedule the Strategy day where we will meet with you and do an intensive session defining the problem statement and the possibilities based on your business domain, goals, and data.

Contact us and let’s see our data science recipe:

+420 735 068 518 | [email protected]?

www.scicake.com

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