Recharge - The #1 Shopify App

Recharge - The #1 Shopify App

Happy Friday :)?

Last year I made my first ever angel investment. I was hooked on this matcha company called?Tenzo Tea?like it was crack cocaine. Delicious, healthy, filled with energy, and not the 700-calorie bullshit morning drink I’d get from Starbucks every day.?

Before I invested what felt like a part-time teacher’s salary into Tenzo, I was in love with the product.?

Outside of beautiful packaging and an amazing product, they had their user experience down to a science.?

I don’t know about you guys, but I only subscribe to ONE company for monthly orders. I’m convinced that the reason why was?Recharge.?

No alt text provided for this image

Each month I get a simple text like this that says, “Your Tenzo is scheduled to be shipped in just a few days.” I’m then given the opportunity to skip my order because I have enough (never the case), change my shipping address, or even add on to my order! Back in the old days, this functionally would all be done manually with a handful of customer service agents and allow for a ton of errors by hand.?

Steve and Robbie at Tenzo now have these automated messages firing once a month to thousands of their loyal customers and all of their answers are quickly answered within seconds and compiled into Shopify before that day’s orders are shipped out. Steve O’Dell, the founder of Tenzo, says, “On the consumer side, we opt for maximum flexibility and a frictionless experience. We use their SMS product so consumers can easily swap, skip, delay, or add a one-time product with a simple text exchange.”?

No alt text provided for this image

Like I’ve talked about all year long, profitability is the name of the game. When you start racking up these subscriptions, you can start to better understand your true LTV and how long a customer sticks around. Have a $50 product like Steve’s and an acquisition cost of $200? That seems terrible in reality… but now, what if I told you Tenzo customers stick around on average for 24 months? That’s now $1200 in sales for $200. Plus, don’t forget all the potential upsells via email & SMS along the way. Talk about a cash-flowing business!?

Recharge?powers over 15k merchants & 50M subscribers! More than 80% of subscription merchants on Shopify use it. It’s kind of a no brainer, and some other benefits include:

  • Increase customer LTV
  • Increase customer retention
  • Lower customer acquisition costs
  • Lower inventory costs
  • Better cash flow?

This summer, I’m working with?Recharge?to figure out how we can expand our customer LTV and even get customers hooked on seasonal drops that we are going to be doing for?Good Sport. We’ll be releasing new backyard games with one of the biggest influencers in the world at the helm, and customers will have the option to pre-buy our drops, so they get them weeks before the general public. Talk about a customer experience!

As I’m learning more about the tool, they even have an incredible workflow that allows Tenzo and Good Sport to auto-swap SKUS. For example, when I first signed up for Tenzo, I got a “trial kit” that included a bowl, a whisk, and some matcha. On the backend, a month later, I updated to just a recurring purchase of matcha. Talk about unlimited flexibility.

No alt text provided for this image

If you’re looking to expand LTV & provide your customers with a white glove experience please, calendar out some time this weekend to add?Recharge?to your store.?

You can check them out?here?and get started for free today through my newsletter.

Hope you have the best weekend ever,

Chris?

Anubhav Narula

SEO & CRO at Prediko.io - AI Inventory Management for Shopify Brands

2 年

Hey Chris, great article! Big fan of Matchas! "Tenzo customers stick around on average for 24 months" - Wow! How does Tenzo retain subscribers for so long? Do they offer rewards? Or is the product so great that people just keep coming back for more?

回复
Joshua Rawe ?

Co-Founder @ AmpliSell | Amazon Full Service Agency | Over $100M Managed & 480k Hours Returned to Clients | Book a Call by Clicking the Link in My Profile

2 年

I like the text alerts. Helps me keep my subscription coming when I want, not on a generic timeline. Solves the problem of not going through my purchase at the same pace every month.

回复
Dan Sweeney

Marketing Consultant

2 年

What makes it different from other matchas?

回复

要查看或添加评论,请登录

Chris Meade的更多文章

  • Your Customers Really Don't Care

    Your Customers Really Don't Care

    What’s up legends? I’m just settling back home in Miami after spending three incredible nights in NYC. It was a mixture…

  • Tips For Keeping the Momentum Going

    Tips For Keeping the Momentum Going

    Hey there! Happy Tuesday! I’m just getting back from some incredible time off with my family in Cancun and for the…

  • I Just Launched a Pilates Studio

    I Just Launched a Pilates Studio

    Damn, it feels like its been an entire month packed into just the first five days of February. I’m coming up for air…

    7 条评论
  • These 2 Meetings Changed My Life

    These 2 Meetings Changed My Life

    I suck at managing. I really think I do.

    7 条评论
  • We're not so different after all....

    We're not so different after all....

    Hey there, Crazy to think we’re nearly half way through the first month of 2025. Shit’s already gotten crazy and if…

    7 条评论
  • I'm Now Totally Useless - Here's All My Contacts!

    I'm Now Totally Useless - Here's All My Contacts!

    Happy New Year Baby! We’re three days into the year, and I’m motivated, excited, and a bit sad that it takes a magical…

    7 条评论
  • The Worst Mistake I've Ever Made

    The Worst Mistake I've Ever Made

    Hey there! This newsletter is usually reserved for entrepreneurship advice, practical business tips, and some wisdom I…

    9 条评论
  • Trapped in Mexico with 50 Founders

    Trapped in Mexico with 50 Founders

    So what did I learn? It’s Monday at 7:48AM and I’m back at my desk writing, recharged, and the most excited I’ve been…

    4 条评论
  • Big Life Updates

    Big Life Updates

    Well hello there! It’s been a bit since we last chatted. I’m finally coming up from air after the Black Friday…

  • 3 Things You Should Do Before BFCM

    3 Things You Should Do Before BFCM

    Happy Thursday! Today’s newsletter is going to be one for my e-commerce nerds as we are getting back to my roots. If…

社区洞察

其他会员也浏览了