Recession Signs: What Retailers Need to Know
Despite what most economists say, many consumers feel a recession is already here. As big brands report weak earnings and unemployment rises, the signs point to tough times ahead. Retailers who adapt and truly understand their customers' changing needs will be the ones who make it through. Could this be the start of an economic downturn?
This Week's Retail Rundown:
Costco's New Entry Rules: What You Need to Know
Costco is cracking down on non-members sneaking in with borrowed cards. Soon, you'll need to?scan your membership card?at the entrance, and guests must come with a valid member. Helpful attendants will be on hand for any questions. If your card lacks a photo, bring a photo ID or update your card at the membership counter.
Poppi's Big Ad Spend: Outpacing Rivals
Poppi,?a popular new beverage brand, boosted its advertising spend to $43 million early this year, outpacing Gatorade and Dr. Pepper. Poppi remains focused on marketing to health-conscious consumers. The brand's efforts are similar to Olipop, making it hard for customers to tell them apart. Poppi insists its strategy won't change and is committed to delivering a better-for-you drink.
Retail Industry Question
Retail Quote
"Don't tell me how big the storm is, tell me how you're going to sail through it."?
—?John A. McDonald,?First Prime Minister of Canada
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Focus on your goals and solutions in retail. Every obstacle offers a chance for growth and resilience.
Insights and Strategies for Footwear Retailers for Back-to-School
Retailers are gearing up for the back-to-school season with?fresh insights.?Key takeaways show where families prefer to shop, when they plan to buy, and the role of social media in their decisions. With a growing shift to online shopping, retailers can use these insights to better meet customer needs and boost sales.
Retail Industry Question | Answer
Worried About Holiday 2024? Meet With a Retail Expert
The 2024 holiday season is fast approaching, and the planning process is already in full swing. First Insight's new report, "Retailers' Blind Spot for Holiday 2024," highlights the significant uncertainties facing the retail industry. With fluctuating consumer demands and unpredictable economic pressures, this holiday season promises to be more challenging than ever.
Connect with one of our retail experts, and let us help you navigate these challenges ahead.
About First Insight?????
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. Our platform enables retailers and brands to boost revenues and profitability by informing strategic decisions with consumer data and removing guesswork. Trusted by hundreds of leading retailers, vertically integrated brands, mass merchants, and wholesalers, First Insight leads in optimizing strategy, product, pricing, and marketing decisions.
Visit??www.firstinsight.com?to learn more, or if you're interested in harnessing the power of First Insight's Retail Decision Platform for your business,?let's talk!
I thought that was Tyrone Biggums for a sec ;)