Recession In Nigeria,the rise of SME's:The Role of Media

As sure as the spring will follow the winter, prosperity and economic growth will follow recession.  Quote by Bo Bennett

To an average man, Recession is when he can no longer enjoy some essentials. 'Essentials' here is relative. Surprisingly, to an average company in Nigeria, Recession is that time to sack staff  instead of Innovating. Please refer to my article- Get Innovative and not sack!https://goo.gl/kCTI2a.

 Successful Entrepreneurs are those that can create and identify their market. Once a business is in the rightplace, awareness should follow suit otherwise a false demand of family and close friend would crumble your business. Any form of advertising is advertising. If town crying resonates with your market and pocket please go ahead. Likewise if Television, Radio, Billboards,Taxi etc ads resonates with your market, please go ahead. MeauWith oil and forex issues, Nigerians are beginning to diversify more into informal sectors of the economy. More entrepreneurial establishment are springing forth though with not enough feasibility study but you know ' Man must survive'

 Successful Entrepreneurs are those that can create and identify their market. Once a business is in the right place, awareness should follow suit otherwise a false demand of family and close friend would crumble your business. Any form of advertising is advertising. If town crying resonates with your market and pocket please go ahead. Likewise if Television, Radio, Billboards, Taxi etc ads resonates with your market, please go ahead. 

Measurability now more than ever should be the watchword during and beyond recession so we do not go back to the drawing board

Happy Weekend.