Recession is the mindset
Prakash Dangar
![Prakash Dangar]()
Prakash Dangar
Experienced food and education consultant is now Visionary Entrepreneur and Investor
As a digital marketer I happened to meet many SMEs’ owners, and now a day it has become the fashion to talk about RECESSION. They work with pure job work mentality, they commoditized their brand, and then start blaming that there is huge recession.
Business need dynamism, if one is not able to keep the pace with the business dynamism then he/she starts blaming to the economy, market condition, currency crunch, problem of cash recovery etc.
If business dynamism is managed and executed on or before time, then one may not get trapped into this mindset of recession. When one doesn’t know why he is making losses or not getting output as expected, he/she thinks of recession not of required changes.
Recession is just illusion, it is a fear of unknown, it is inability to see the change, it is resistance to force of dynamism.
It is just mindset, lets us help them to remove this illusion and make fresh start towards global connected economy which is full of abundance.