Recession Buster Formula?– Part One of Three

Hi there, fellow growth seeker and change-maker!

I trust you're enjoying our journey together so far. Globally media started to talk about the worst recession to hit us since world war II.?Yes, for many people, there are gloomy days ahead, with no hope in sight. This time, we have been hit by three significant catastrophes: Brexit, Covid, and the war in Ukraine. For sure, it can seem it's been a long road, but I also know that with time, training, and transformation, you can buster yourself out of recession.

Before I share the principles of my Recession Buster Formula? you can use to rise above recession, let me say a big thank you for choosing to be part of the tribe that loves to Unfakeably Influence The World. I trust my previous newsletter topic, "Success at Uncertain Times? Here are The 8 Treacherous Mistakes to Avoid Along The Way To Victory City", was valuable for you, your relationship, entrepreneurial, career, business, and financial success journey.

So, you may ask, what separates those who suffer and those who succeed from the recession?

The answer is simple: growth mindset, vital planning, and winning life strategy.

I just got back from Sweden and am writing the "Recession Buster Formula?" part one of three articles on my balcony overlooking the Battersea Power station. Almost every newspaper front page talks about recession in one form or another. The media is on overdrive due to two-quarters of negative growth. Markets are down 40%, more layoffs are coming, and the housing market is at risk of crashing.

If a recession catches you unprepared, it can be a challenging time for any individual, family, relationship, and business owner. But if you know what is happening around you, have developed a growth mindset and a mastery over your own emotions, and can critically think through a situation and use a detailed vital plan to adapt to it. You can make it through the recession without financial stress and even come out of it better than before.

For those who don't know me, for the last ten years, as a coaching partner, I have been assisting clients in creating a mindset that leads to personal, relational, business and financial breakthroughs, have a clarity of thought, a detailed life plan, and a winning business recession-proof strategy. And although they are facing the same challenges many other entrepreneurs and business owners face, the difference is that they have invested much time to better prepare. I am blessed to be on this journey with them to solve their significant problems and assist them in using the recession as an opportunity to do more and be more. ?

No matter what service or product you may have, at times such as this, many people will use the recession as an excuse to negotiate terms with you, to tell you your prices are too high, to delay making a decision, etc. Due to the outside noise, you might start to doubt yourself, your family members, customers, clients and your business and eventually give in. Yes, I am guilty as charged, I did this with a few people I felt called to help them be highly successful and influential as I thought they had my best interest, but as I learned, they did not.

During the 2008/9 global financial meltdown, I was made redundant from a highly paid job, and the reason was – downsizing due to the recession. The period of what initially appeared as insurmountable challenges and darkness followed. I remember one morning, having wandered the streets of London all night, wondering how I would get myself out of a forced situation. I ended up sitting on the pavement of the famous Oxford street.

It is this day that I went within and started to use my brain efficiently to give me an answer to the situation I was presented with (recession), and the penny dropped.

Despite every T.V. and newspaper reporting how bad the economy was, I realised the only difference between the thousands of people dining, shopping, and living their lives like nothing was happening, and those who were struggling was - mindset.

I knew then that to take control of my life and be recession-proof, I had to invest in learning, coaching and training to transform my thinking. On this journey out of my recession and using what I learned to help thousands of people do the same, I learned the secrets of being recession-proof. Not only that but also how to have an extraordinary life, excellent health, grow your Wealth, attain success and fulfilment. In 2013 I put my best thinking into my first book, A Path to Wisdom, and the five or ten-day Vital Planning Business and Life Mastery training program now taking place in beautiful locations worldwide.

The clients I just worked with in the last six weeks in Saint Maarten, London, and Sweden started working with me two years ago. We turned all of their Covid challenges into growth opportunities and tripled their businesses to $100 million-plus.

You can view the recession as your wake-up call to see the opportunity for growth, transform your mindset, and start planning your life.

On this trip, one of my clients asked me: "Tony, will you lower your prices during the recession?"

My answer was…

"Not. Knowing what you know after two years of working together, would you pay less or more to work with me exclusively?"

He went on to say, "More Tony, frankly, you are priceless to me, my family, and my business."

Then I said, "let's take a break and go for a swim on the beach."

You see, thirty years ago, I could not even imagine I could have the lifestyle business and the fantastic clients I have today.

The truth is, having continuously invested in growing my mind, I became recession-proof. It is this investment in you that creates high value in what you have to offer, and it is this that makes you too recession-proof. However, most people don't do this and thus don't know what that is for them.

It is said, what your brain sees is what it conceives. To help me heal my life, I invested a lot of time, energy, and money in my continuous growth, never realising that my value to others kept increasing. It is the same for many of you who invest a proportion of your income is growing the most significant asset you will ever have - you.

If you pay close attention, you will understand that when there is a downturn in the economy, there is a greater demand for those who add the most significant value to their personal, relational, business, financial, and social life. No matter what is happening in the economy, every January, in alignment with inflation, the added value I bring to my clients and the investment in my growth, my prices and assets go up by 10%.

By reading A Path to Wisdom, you can learn the language, thought patterns, and behaviours of moving you away from having a fixed and assisting you to develop a growth mindset. The more you use the principles of the ALARM? and The Unfakeable Code? method, the more you start to see the illusion others want you to see and learn how to take back control and consciously create a reality you want to see, recession or boom, stagnation or growth, failure or success, etc.

However, many people don't put a high value on ongoing mindset growth, creating a detailed vital plan, and a winning strategy until the storm hits the fan. So here are three principles of my "Recession Buster Formula?" you can use to bust your way out of recession.

1. Become very clear on your value and cut away the stuff that wasn't adding much.

Now the truth is, recessions are often a great time to re-evaluate the people in your life, retrain for a new career, and know your worth. You can innovate, create and launch new products. You can also use this time to get angel funding, invest in coaching and training, win contracts against bigger businesses, find amazing people to join your team, buy distressed assets, get a special deal on supplies, etc.

2. Master Your Emotions

To become a successful person who masters your emotions instead of allowing them to master, you need to engage actively in a self-development or coaching program. This is so that you may learn how to manage your behaviour patterns effectively while connecting deeply with your inner self through meditation practice, which will help build a positive mindset towards life challenges encountered along the recession journey and the success path you chose.

This means overcoming daily challenges requires significant effort to know your triggers and master your emotions. Not the kind of emotion that makes you feel warm and fuzzy inside, but negative emotions such as doubt, jealousy, and insecurity.

Emotions are a natural reaction to certain stimuli in your environment. The key is to recognise that emotions are not good or bad—they are. You can't control them, so don't try! If you try to suppress your feelings, however, they'll come back stronger than ever later on down the road when you least expect it (usually when you're trying to fall asleep).

So, instead of fighting against them or trying not to feel something specific at any given moment, accept whatever is happening inside yourself. It's important not only because it will help keep things moving along smoothly without having too much friction between people involved with each other professionally but also because sometimes those who were once enemies become friends simply after recognising how similar their respective experiences really were all along...and maybe even laughing together about how silly some situations can be when viewed from another perspective.

Investing in coaching and training during the recession can emotionally and mentally prepare you to keep a cool head when the storm hits the fan, goes from strength to strength and builds Wealth during a downturn. Many clients who reached out throughout COVID and through the recession supported them to get ready to stay focused on unleashing their worth, going for their prize and ignoring the emotional whirlwind.

Do some scenario planning, start getting yourself and your business tightly aligned to your most valuable targets and prepare your new marketing messages that resonate with a downward market.

Many of my clients benefit from using our weekly, weekly or monthly coaching to keep the momentum and support them to "surf the waves" together. At some point, you may look back at this time and say, "this was the moment that everything came together for me". The Unfakeable Code? covers a lot on how to take back control when outside circumstances make you believe you have none, and so does my upcoming book, A Path to Excellence.

I look forward to welcoming you to part two of three of the Recession Buster Formula, where I will reveal more about why it is dangerous to be passive during the recession and what three more principles you can use to adapt, build a recession-proof mindset, grow your value and service, build a more substantial business and feel more in control.

Love and Wisdom

Tony J. Selimi - Award-Winning Author, Speaker, and Transformational Life and Business Coach Specialising in Human Behaviour, Leadership Excellence, and Maximising Human Potential. Winner of the London SME Most Visionary Entrepreneur 2020 award, Corporate Coaching and Recruitment Business Coach of the Year 2021 Award, Silver Winner of Literary Book Award 2021, and Maincreast Media Book Award 2021 for A Path to Wisdom, #Loneliness, and The Unfakeable Code?. Winner of Book Excellence Award 2022! Author of the upcoming book A Patht o Excellence, available in shops and online globally from September 2022.

P.S. I trust you got much value from this week's article. As your coaching partner, it will be an honour to work on accelerating your mental clarity and productivity and achieving peak performance. My range of products and services is uniquely designed to deliver insights and solutions that address new and emerging executive and business challenges and enable H.R. leaders to take decisive actions. My combined expertise in engineering, technology, CBT, NLP, human behaviour, emotional intelligence and business coaching can support you through talent acquisition and management, improving the employee experience and mental health, change management, and leadership. Together we can work on issues that can lead to the thriving city you envision yourself in, including the impact of emerging technologies on your business, way of work, new employment models, workforce planning and product creation cycle, and the future of work and leadership strategy development.

I work on a virtual basis and in-person with clients all over the globe, facilitating the realisation and accomplishment of personal, relational, professional, financial and business goals. Here are four ways I can assist you in creating life-changing breakthroughs, growth, and accelerating your journey to excellent health, influence, Wealth, transformational leadership, and go from where you are to where you genuinely want to be in every critical area of life.

#1… Book a Breakthrough Consultation Session by sending an e-mail to?[email protected]. I invite those of you who are high achievers and change-makers to spend five or ten incredible days transforming what pains you into what inspires you by being privately coached and trained by me—taking place in beautiful locations worldwide. Booking yourself on Vital Planning Business and Life Mastery Training will assist you in learning new and more productive ways and proven methods, tools, and principles that can help you upgrade your psychology and achieve your wildest dreams. Together, we can help you deliver the ever-evolving purpose you want to share with the world.?

#2 ... Grab your copy of my #1 Amazon bestselling and Multi-Award-Winning books, A Path to Wisdom, #Loneliness, The Unfakeable Code?, and enrol in my Mindfulness for Higher Productivity, Performance, and Profitable Life Udemy Course! Click here to join thousands of my happy students.

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