Recent Marketing trends

The trends are changing day by day, Every new day there is a new trend, and that is why some kind of transformational revolution is going on in today’s world. When something new arrives it reduces the popularity of old one and affecting its utility directly. It is not perfectly acceptable but also we cannot deny. In marketing, adding creativity to old one can give birth to all new and exclusively idea and that is the beauty and essence of marketing.Recent Trends In Marketing

Here I would like to talk about marketing 4.0, A very new concept in marketing world coined by Philip Kotler.

Marketing 4.0 is one step ahead of all the traditional concepts of marketing. It is using the new approaches to increase the efficiency and productivity of marketing that satisfies the true purpose of why it is conducted.

Some of the recent trends in Marketing:

Effective Advertisement

Advertisement plays important role in shaping the image of the brand in the mind of the customer, like cosmetic companies targeting women by emotional and inspirational advertisement of women empowerment. Example: Indiabulls Home Loans launched a digital campaign titled '#ExtraordiNAARI' to celebrate the extraordinary spirit of women.

Virtual Reality, Artificial intelligence (Tech enable creativity)

A new beginning of product and service promotion is spreading rapidly and it is the tech-enabled creativity like analyzing user interface, learning their mood and clicks by artificial intelligence system. Companies using virtual reality like Google, HTC, and Samsung etc.

Fusion of Brick and Click

To increase the reach and ease for the customer, companies investing in both their stores online and offline, almost every single company marking their presence online. Example: Amazon offering Pick Up facility which is actually a fusion of brick and click, without having the retail outlet they are offering the product to customers nearest store possible. 

Brand with Mission

Touching life of customers by innovative products and emotional tag-lines are the new trend in marketing these days, so for the success of a company with a sensible mission and vision statement can act as a primary way to get success. Example: JetBlue: " ... to inspire humanity – both in the air and on the ground.”

Mobile Speculation (In-App advertising trend)

Power of cell phone is well known to companies, that is why they have continuously involved in mobile-based marketing. Example: Hollywood blockbusters often have multi-channel advertising campaigns, but this year's Justice League took that to a new level, A free mobile app called Justice League VR: Join the League Gillette Edition was introduced to build on TV and cinema spots linking the film to the shaving brand.

So these are some recent marketing trends that are going on in today's VUCA world. Companies are busy creating PODs in their offering, brainstorming sessions are going and everyone is busy in creating the change that will make the difference.