Recent highlights: Lion queens, and high fashion

InsightX contributes to FT investigation into Premier League betting sponsors

InsightX COO and Editor-in-Chief, Justin Williams, was interviewed as part of an investigation by the Financial Times into the ownership of gambling companies which sponsor the Premier League.

Justin, along with other leading experts, added commentary to journalist James Sandy’s film which examined how some betting firms use a web of shell companies and obscure ownership structures to hide their true identities. This practice raises questions about whether some clubs have been unwittingly taking money from betting brands linked to illegal gambling operations.

We took part in this investigation to help showcase the risks of failing to conduct adequate background checks on sponsors, and as an opportunity to encourage more football clubs and other sports rights holders to perform enhanced due diligence.

Click below to read the full piece.

Fashion’s diverse set of brand ambassadors

Using recent examples we look at how athletes, content creators and global music stars are securing partnerships as brand ambassadors in the world of high fashion. We analyse why this new crop makes for a good ambassador.

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There She Rows unveil Sarabi's wrap

As proud sponsors and supporters of There She Rows' mission, we loved the story behind the naming of their boat Sarabi, and the powerful significance of the words that appear on her hull, which they unveiled last week.

Click below to read the full article