Recent E-Commerce Cosmetics Trend

2019 E-Commerce Cosmetics Trend research published by Photoslurp and Zinklar looks at the shopping habits of women in five key countries in Europe: United Kingdom, Germany, Spain, France, and Italy. Results of this research reveal that more than 80% of individuals at age 16-54 bought cosmetics online in the last 12 months. This ratio even reaches 91.9% for the age group of 16-24. 

In the UK, 34.8% of respondents declared that they buy cosmetics every few months and 22.3% declared to have bought once a month. Almost one-fifth of respondents declared that they bought cosmetics online a few times a month. 

According to the results of 2019 E-Commerce Cosmetics Trend Research, 30.2% of respondents prefer to buy cosmetics online from Superdrug, where 22.7% prefer Amazon, eBay comes third with 13.2%. 

Among cosmetic products lipstick, masks, eye shadow, eyeliner, concealer, foundation and make-up remover are regularly bought online.

Buyers of cosmetics products online attach utmost importance to discounts and promotions. Free delivery/shipping is the second most important aspect affecting buying experience of online customers.

As a natural result of online shopping’s characteristics, customer reviews are the most important element affecting consumers’ buying decision.