Recent Case Study : Samples Plus GP sampling program drives sales results and delivers ROI
Market Reach – a subsidiary of Chemist Warehouse Retail
Market Reach is the leader in marketing through samples distribution for products in pharmaceuticals, beauty and health.
What are the results after participating in one Samples Plus? campaign?
Samples Plus Campaign Results – July 2024
70% of GPs requested our brand in the July 2024 Samples Plus fax solicitation campaign
We distributed samples of a TGA-registered product to GPs in August 2024, leading to outstanding results:
?A sharp increase in dollar sales just one month after the samples reached GPs.
?A 1.5% MAT (Moving Annual Total) increase in dollar sales.
?A 4.65% MAT increase in units sold.
?A sustained rise in the brand’s ongoing baseline trend.
These results underscore the strong impact of the Samples Plus campaign in driving brand performance and measurable ROI
SamplesPlus works!