?? No Receipts, No Credibility ??
Zach Brown ??
High-Ticket Sales Recruiter for Businesses & Agencies | 700+ Hires | No fee for reps | DM for info
The Truth About Income Claims in High-Ticket Offers
"If you are someone who knows how much money they are flushing down the toilet by not earning $30K or more per month... yada yada."
Ever heard something like this before?
Seems reasonable, right? Nope. Nice try.
Implied Income Claims Are Still Illegal
Gooroos think they’re slick because they’re not outright saying, “You WILL make $30K/month in my program.”
But what they fail to realize is this is STILL an income claim—an implied one.
And guess what? It's STILL illegal.
Why? Because the FTC Requires Receipts
For starters, the FTC requires proof—aka receipts—for ANY earnings claim. Secondly, the MAJORITY of customers must actually achieve the stated results.
That means at least 51% (maybe even 80%) would need to be making $30K/month for this claim to be legal.
And side note—slapping a “results may vary” disclaimer doesn’t make it legal either.
What a Legal Income Claim Actually Requires
If a gooroo is running some type of MMO offer (sales training included) and they CANNOT produce:
? The name of the person making the claim and the date ? The specifics of the claim ? The start and end date those earnings were achieved ? The number & % of buyers who actually hit that result ? Relevant buyer details (e.g., location, experience level) ? A statement that written proof of these claims is available upon request
?? It’s illegal. ??
Results Matter—But Transparency Matters More
Doesn’t matter if some people get results. A handful of anomaly students hitting big numbers doesn’t mean the program delivers those results for the majority.
You legally have to share what percentage of them get it and to what degree—UPFRONT.
If they can’t back it up, don’t give them your money.
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4 天前??