Receipt Data - A Marketing Gold Mine [Infographic]

The simple store receipt is one of the most powerful marketing tools a brand has. Receipts contain?a wealth of incomparable data on shopping habits, products, and retailers, and they are one of the best proof-of-purchase?mechanisms for one-off promotions and complete loyalty programs. Let’s dive deeper into the data you can?get from?receipt processing, receipt analysis techniques, and how it can shape your marketing strategy.

Download the full infographic here.?

HOW CAN YOU ACTIVATE CONSUMERS & COLLECT RECEIPT DATA?

Activate Users In Any Channel:

• Online
• At Home
• Magazines
• In-app
• TV / Radio
• Social
• Text
• Email

With Any Program type

• Contests and Promotions management
• Instant Win
• Text to win
• Gift-with-purchase (GWP marketing)
• Coupon Program
• Other?Sales Promotions
• Loyalty Program
• Digital Rebates
• Rewards / Incentive programs
• Punchcard Programs

Validate any Purchase or Non-Purchase Transaction (to enhance your purchase data!)

Using Receipt processing, you can validate multiple types of documents.

Purchase

• ePOS?Integration
• Receipt / Pin-on-Pack
• PO / Invoice

Non - Purchase

• Packaging
• Selfie
• Image
• Survey
• Review
• Social
• Custom

WHAT KIND OF DATA CAN YOU GET FROM A RECEIPT?

• Geography -?State, city, zip code
• Individual Products?& Combinations Purchased
• Quantity Purchased
• Minimum Spend - on total receipt or specific products
• Retailer -?retailer-specific channel promotions
• Purchase Dates & Times
• Brand/s purchased
• Repeat Purchase - by quantity or spend

WHAT KIND OF?ANALYSIS?CAN YOU DO WITH THIS DATA?

• Receipt Count By Store - see where most of your?consumers shop
• Share of Basket - discover the other products?your consumers buy outside your brand each?shopping trip.
• Receipt Count By Day -?find out the most popular?times your consumers?prefer to shop
• Average Receipt Amount By Store -?see which retailers your consumers spend the most money at
• Receipt Per Member By Store -?find out which retailers drive the most brand program?engagement
• Receipts Per Member By Geography ( Including?Average Receipt Amount by Geography)
• Full Basket Analysis of Each Consumer’s Shopping Trip -?Products purchased, competitors, brand names, category analysis, basket size, behaviors, and prices.

Brand & Category Level Shopping Data: Find out where, when, and how your customers?shop.

Spend:?See what percentage of basket spend your products?represent and get total spend per receipt data.

Competition:?Learn what competitive products and brands your?customers are purchasing.

Retailer Breakdown:?Understand how the above metrics and?insights differ among retailers.

Personalization & Segmentation:?Derive insights to enable customer?segmentation down to an individual level?and influence shopping behavior.

WHAT KIND OF STRATEGIES CAN BE SHAPED FROM THIS DATA?

• Targeting different?demographics based on?geography or basket analysis
• Providing more support to?particular retailers to drive sales and engagement
• Executing cross-portfolio?programs to increase basket size
• Undertaking account-specific instead of national?programs
• Creating limited-time offers around?certain calendar periods, days of the?week, or even times of the day
• Understand the competitive?shopping landscape to combat the?competition and find partnership &?coalition opportunities?
• Develop re-targeting programs?for future CRM activities?

Download the full infographic here?

SnippCheck, our market-leading, retailer-agnostic?receipt processing, and transaction validation platform, powers programs designed?to engage consumers through the entire path to purchase - in-store, at home, and online. Brands can scale activations and reward consumers?based on a dollar value spent, the number of products purchased, or even the sum of purchases over time. SnippCheck enables brands to tap into?unprecedented first-party purchase and behavioral data (including basket-level analysis). It is key to creating unified data sets and building a?'true single customer view' to enable intelligent decision-making. Click?here?to learn more.

This infographic appears on the Snipp blog.

To consult with one of our experts on a specific promotion or activation,?contact us by clicking?here.