Recapping on this year's winners announcement

Recapping on this year's winners announcement

Last week we announced the winners of the Insurance choice awards at our gala event at Banking Hall, London. The room was filled with some of the biggest names in the insurance industry, and we hope everyone who attended had a great time celebrating their achievements.

Headline winners

Ripe Insurance took home the crown as ‘Best British insurance company’, picking up the award for the second year running.

Specialist insurers NACO and Collingwood Insurance Services were also winners of headline awards, taking home the titles of ‘Customer service champion’ and ‘Treating customers fairly champion’ respectively.?

One Call Insurance Services Limited retained their crown of ‘Best British Insurance broker’, also winning ‘Best personal insurance broker’.

Meanwhile, six of this year’s winning companies were first time participants at the awards.

For the full list of winners, check out our blog.

Hear from our CEO

Commenting on the results, Smart Money People CEO Jacqueline Dewey said, “In today’s world, safeguarding our possessions, looking after our loved ones, and finding peace of mind have become more important than ever. It’s inspiring to celebrate those who have gone above and beyond to make a difference over the past year.

“This year’s results highlight how specialist insurers are not only meeting but exceeding customer expectations. Their dedication to understanding their niche and their customers allows them to provide an exceptional level of service.

“These awards are driven entirely by customer feedback and reviews we receive on Smart Money People, making these recognitions even more special. Both the finalists and winners should feel incredibly proud of their achievements.”

A huge thankyou to everybody who has left a review and voted in this year's awards. And thanks to all of our new entrants and returning regulars who’ve participated.


These awards are driven entirely by customer feedback and reviews we receive on Smart Money People, making these recognitions even more special. Both the finalists and winners should feel incredibly proud of their achievements.

Jacqueline Dewey, CEO, Smart Money People


The Insurance choice awards will be back in 2025

Voting will open for the tenth annual Insurance choice awards on 7 July 2025, so save the date!

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