A Recap of What Happened in The Digital Space Last Week
Egline Samoei CIM Digital Marketer, MMSK
Digital Marketer, Digital Marketing Trainer, Social Media Analyst, Generative AI Enthusiast, and Author of the Digital Trends and Insights Newsletter
Happy New Month!
How was your April Fool's Day, were you pranked?
To new readers, welcome to my weekly newsletter, Digital Trends and Insights, where I curate and aggregate social media feature updates, tech news, digital trends, and weekly insights to keep you updated and informed!
Here is a recap of what happened last week in the digital space. Kindly click on the hypertext links to read more from the sources
?? Favikon released a list of the top 20 influential Kenyans on LinkedIn. Congratulations to you all. Keep creating!
?? LinkedIn introduced the ability to add dynamic UTMs allowing marketers to automatically add UTM options to their campaigns as opposed to building them manually. Dynamic UTMs will be available, globally, in English by the end of March 2024
??LinkedIn is testing a new TikTok-like short-form video feed, according to TechCrunch. Meta has Facebook and Insta Reels, YouTube has shorts, and X videos are now vertical all inspired by TikTok's short-form video feed.
??LinkedIn rolled out company page messaging to all brands. Users will be able to DM a Company Page and start a conversation in the app, with Page admins able to respond as the Page, providing another engagement option
#X (Twitter)
??X is working on bringing an edit button to DMs
??Elon Musk's conversational AI Grok AI will be available to all premium users. Initially, it was available to premium plus users who pay $16/month. I can't wait to explore and see how it works compared to ChatGPT, Gemini and Claude
??Twitter is working on its new Explore page
??Elon Musk announced that all accounts with over 2500 verified subscriber followers will get Premium features for free and accounts with over 5000 will get Premium+ for free
#TikTok
??TikTok launched a $2.1 million advertising campaign featuring people wondering what they would do without TikTok as the Senate reviews a bill that could ban the app.
??TikTok is rolling out a new incentive for creators to offer to their live subscribers?as shared by @ahmedghanem on X
#Meta, WhatsApp, Instagram, Facebook
??WhatsApp is working on new features like Group Events, and so much more
Group Events would allow any group member to create an event that others can RSVP to
??WhatsApp is working on bringing a new AI-powered feature for photo editing to a future update of the app.
??Instagram is working on challenges for channels that let users create a contest for members to submit photos to win prizes.
??Instagram is testing a new option to comment on specific frames within a carousel update.?
??Meta is adding AI to its Ray-Ban smart glasses this month. Users will be able to activate the glasses’ smart assistant by saying “Hey Meta,” and then saying a prompt or asking a question. It will then respond through the speakers built into the frames.?
??Facebook snooped on users’ Snapchat traffic in a secret project, documents reveal. The documents reveal how Meta tried to gain a competitive advantage over its competitors, including Snapchat and later Amazon and YouTube, by analyzing the network traffic of how its users were interacting with Meta’s competitors.?
领英推荐
??Facebook now allows users to pin up to three Reels
??Facebook now lets you edit your Reels’; description, audience, thumbnail and select a custom audience for the “Comments” section.
#YouTube
??YouTube announced the ‘jump ahead’ experimental feature for Premium users in the US that allows users to skip to the best parts of a YouTube video
Spotify
Spotify tests video courses to teach everything from music production to Excel, first rolling out in the UK?
#AI, Generative AI
??Microsoft and OpenAI plan to build a $100 billion supercomputer to power artificial intelligence
??OpenAI launched an AI text-to-voice model called Voice Engine. Interestingly, it can generate Swahili & Sheng audio. It used Dimagi to provide community services.
Other uses of OpenAI's Voice Engine
—Providing reading assistance to non-readers and children through natural-sounding
—Supporting people who are non-verbal
—Translating podcasts, videos
—Helping patients recover their voice
Here is what you need to know OpenAI projects
?? In November 2022, OpenAI rolled out ChatGPT text-to-text generator and it surpassed 1 million users 5 days after the launch
??February 2024 OpenAI announced Sora text-to-video model, yet to be released to the public
?? March 2024, Voice Engine, text to audio model yet to go public for everyone
More details on this link: https://lnkd.in/d6s2zue4
??The biggest AI companies right now according to Quartz
1. Microsoft — $3.18 trillion
2. Nvidia — $2.36 trillion
3. Alphabet — $1.88 trillion
4. Meta — $1.3 trillion
5. Tesla — $534.94 billion
6. IBM — $175.63 billion
Thank you so much for reading
??Did you find this insightful? Let me know through the comment section
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6 个月Egline, this was a great read! I found the article insightful and informative - it definitely helped me learn a few new things. It's inspiring to see your dedication to continuous learning, and that's something I definitely try to emulate myself - always gotta stay up-to-date in this field. Keep up the fantastic work!