A Recap of DMEXCO 2024 and Token 2049.

Dear Alkimists,?

In today’s edition of LabTalks Weekly, we will give you a recap of the two major events that took place in Ad Tech and the Web 3 space: DMEXCO in Cologne and Token 2049 in Singapore. While these events happened around the globe, here at Alkimi we released a conversation between John Helm and Ben, where they discuss the progress in programmatic advertising.?

In this edition, you’ll get exclusive access to a special segment of their discussion—just for you.

DMEXCO 2024: Key Takeaways & Insights + Token 2049 Singapore Recap

The Alkimi team returned from DMEXCO 2024 with exciting takeaways and insights to share from the event. Plus, we've got some community insights from Token 2049!

DMEXCO 2024: A Recap

This year's event was all about Reimagining the Future. We heard from industry leaders, innovators, and fellow marketers about the latest trends shaping the industry landscape.?

Our Top 3 Key Takeaways:

1. AI-driven marketing is on the rise: From personalised customer experiences to predictive analytics, AI is revolutionising the way we connect with our audiences.
2. Sustainability took centre stage: Brands are prioritising sustainable practices and socially responsible marketing strategies to resonate with conscious consumers. We felt that the conversations were very macro and real-world impact can be made if we pull together and analyse the problem as a tangible issue. At Alkimi, sustainability is at the forefront of what we do and our ethos is built around it.?
3. Data privacy and security are paramount: As data breaches continue to make headlines, it's clear that protecting user data is crucial for building trust and ensuring business continuity. It is also important for brands to look at cookies and consumer preferences with a microscopic lens to connect with the audience better.

At Alkimi, we're committed to staying ahead of the curve. We're already exploring new tools, impact-driven sustainable practices, and data protection measures to future-proof our strategies.

Token 2049 Recap:?

Ethereum co-founder Vitalik Buterin delivered a keynote address, emphasising that crypto is no longer in its early days. He highlighted the industry's maturation, citing increased adoption, improved security, and the emergence of decentralised finance (DeFi).

The Community Sentiment after Token 2049 Singapore is

1. Crypto's Growing Up: Vitalik Buterin's keynote underscored the industry's maturation and increased mainstream recognition.
2. DeFi and NFTs Take Center Stage: Decentralised finance and non-fungible tokens continue to drive innovation and excitement.
3. Web3 and Metaverse on the Horizon: The next generation of internet technologies promises to revolutionise our online experiences.

As we reflect on the insights from DMEXCO 2024 and Token 2049 Singapore, it's clear that the future of marketing, crypto, and Web3 is being shaped by innovation, sustainability, and a commitment to data privacy. At Alkimi, we're dedicated to staying at the forefront of these trends, driving positive change, and harnessing the power of technology to create a better tomorrow. You can also join us in embracing the exciting possibilities that lie ahead, as we continue to reimagine the future and push the boundaries of what's possible!

More here or Sign up to be a validator on the Alkimi network here.

If you haven't had the chance to watch, Ben Putley 's conversation with John Helm yet, you can catch it here. We have some exclusive parts of the conversation reserved specifically for you. In this segment, Ben and John Helm talk about the changes in programmatic advertising and how it can help brands make better buying decisions. They also touch upon how blockchain technology can help evolve targeting or reaching the right audience while maintaining customer privacy. ??

1. The Aura Blockchain Consortium has reached a milestone of over 50 million registered luxury products. Aura uses blockchain technology to verify the authenticity and ownership of high-end goods. This achievement demonstrates the growing adoption of blockchain in the luxury industry. The consortium, founded by LVMH, Prada Group, and Richemont, aims to enhance transparency and trust in the market. With this achievement, Aura reinforces its position as a leader in luxury authentication and blockchain technology. Ben and Chris Twining, Head of Integrated Media at Stone Island, discuss this in detail in our fireside chat. Watch it here.
2. Ford has patented a technology that enables targeted advertising in vehicles. The system uses microphones and AI to listen to the conversations between passengers, detecting keywords and interests. This data is then used to display personalised ads on screens within the car. The technology aims to create a more interactive and engaging experience for passengers. However, privacy concerns have been raised regarding using conversational data for advertising purposes. Ford has not yet announced any implementation plans, and the patent's future remains uncertain.
3. Google has offered to sell part of its advertising technology business to address EU antitrust concerns. However, European Union publishers are unhappy with the proposal, stating it doesn't address their concerns about Google's dominance in the ad market. The EU has been investigating Google's ad tech practices, and publishers want more comprehensive changes to ensure fair competition. Google's offer includes selling its ad exchange and providing rivals access to its ad auction system, but publishers argue this doesn't go far enough to address their concerns about Google's market power.
4. Tomi and Web3 Compass partner to revolutionise decentralised browsing, enabling secure and private web experiences. Their collaboration combines Tomi's decentralised network and Web3 Compass's navigation tools, promoting a more open and accessible internet. This partnership aims to empower users and foster innovation in the web3 space.
5. Pixels has introduced Web3 farming, a decentralised platform that rewards users with cryptocurrency for contributing computing power. It delves into the concept, benefits, and potential of Web3 farming, highlighting its ability to monetize idle resources and promote decentralisation.
6. Google Cloud and Solana Labs have launched GameShift, a Web3 gaming platform. GameShift aims to revolutionize the gaming industry by providing a scalable and secure infrastructure for building Web3-enabled games. The platform utilizes Solana's blockchain technology and Google Cloud's infrastructure to enable fast and seamless gaming experiences. GameShift will allow developers to create immersive games with play-to-earn mechanics, virtual assets, and decentralized finance (DeFi) integrations. This collaboration is expected to bridge the gap between traditional gaming and Web3 technology. It will enable new revenue streams and business models for game developers.
7. Crypto Fest 2024, a Web3 innovation and culture celebration, is coming to Cape Town, South Africa. The event will feature keynote speakers, panels, art exhibits, and live performances, showcasing the convergence of technology, art, and music in the Web3 space. It's a unique experience for crypto enthusiasts and newcomers alike.

This section highlights some of the standout content and contributions from our community. We love everything our community does! This week’s special shout-out to

Next week, be on the lookout for a special message from Mark Pearce, our in-house legal counsel at Alkimi. He will discuss the proposed new Property (Digital Asset etc) Bill in the UK. Here's a sneak peek at his notes.

?The UK's new Property (Digital Asset etc) Bill aims to protect digital assets and Web 3.0 investors, but there's still a lot to figure out. The bill clarifies digital assets as personal property, offering legal protections and remedies. However, trust issues and 'pump and dump' concerns need to be addressed for mass adoption.

More exclusive content next week with Chris Geils and Ben Putley discussing optimising advertising strategies and media planning.

If you have any questions, send them our way, and we’ll do our best to get them answered.

Till then, Stay Amazing!