Rebuilding Trust: Brandy Inc. Manages University Reputation Crisis
Rohan Rajan
Reputation Management Expert | Building Brandy Inc ~ A Strategic Communication Reputation PR Company | Proficient in Crisis Management - Brand Building - Corporate Communications
Background: In July 2014, a Medical University in California faced a significant online reputation crisis after its CEO's widely publicized arrest. Negative news articles dominated search results, causing a notable drop in student enrollment due to potential applicants being deterred by the university's tarnished online image.
To combat this crisis and rebuild its reputation, the university sought professional assistance from Rohan Rajan of Brandy Inc.
Analysis: Brandy Inc. discovered that the negative articles held considerable authority and visibility. Moreover, the university's online assets were inadequately optimized, leaving them susceptible to negative content.
Results: Within the initial two weeks, search engine rankings shifted, and negative news articles started disappearing from prominent search results. Continued efforts eventually suppressed negative articles from Google's first page for all university-related keywords.
Conclusion: Brandy Inc. successfully restored the university’s online reputation through strategic optimization and content development. This approach not only suppressed negative content but also bolstered the university’s online presence, resulting in an uptick in student enrollment and a resurgence of public confidence.
Note : Bandy Inc. successfully restored the university’s online reputation, despite not disclosing the client's identity due to the NDA.