Rebranding a Traditional Company
Did you know that?Cambell's rebranded?their iconic soup can designs? Major news distributors like CNN reported the event due to its extreme rarity.
Traditional companies all over the world are understanding the benefits of a rebranding initiative.
Are you curious about what rebranding a traditional company is like?
Understand the Value of a Traditional Company
Traditional companies like yours have years of experience that debuting startups are still lacking.
Understanding the value of having a tradition can be the key to a successful rebranding campaign.
Utilize your firsthand experience to your advantage while your competition catches up to the industry standard that traditional companies like yours set.
Setting the bar for newer companies to follow doesn’t have to be complicated. Allow the successes of the past to fuel your traditional company’s rebranding journey.
Pay attention to every detail that culminated in sustaining your traditional company’s longevity. This way, you can enjoy the journey of reinventing your brand to cater to the next generation of consumers!
Remember Who Your Target Audience Is
Your target audience refers to the demographic that your traditional company has attracted throughout the years.
The people who compose your niche will be the first to find out about?your company’s rebranding.?You’ll want to cater to them as best as possible!
Just as your company is now changing, chances are your target audience may have changed as well.?
For example, your target demographic may have gotten older, so you will now be catering to a different age group than you once did.
If your brand does not thrive on age-related materials, then your rebranding journey may involve taking a more youthful approach to your industry.
Due to globalization, it is also possible that an entirely new set of clientele will be attracted to what your traditional company has to offer!
Has Your Brand’s Message Changed?
Think back to what originally inspired you and your team to create your company. Were you a small business back then? What did your company stand for, and how did you give back to the community?
It is normal for a brand’s message to change over time. The important part is that your company has a message, and it is voiced to prospective customers.
Conscious consumers often research companies heavily before deciding to make a purchase. So voicing your brand’s ethos from the start is a great way to reel in the conscious consumer demographic.
Having trouble crafting your brand’s new message? Think about what is motivating your rebranding debut to provide clarity on what your new mission statement should be.
Contemplate What Tactics Worked in the Past
Your traditional company may have years, decades, or even centuries of experience in your industry.?
Use these years of experience to your advantage by contemplating what tactics worked in the past and what didn’t help your company grow to what it is today.
Understanding how you arrived at the position that you are in can help you?determine what the next step should be.
Keep in mind that certain tactics that worked in one year or decade may not cut it in the next. Technology and trends are always changing, so be prepared to spice up your old ways of doing things!
What Values Would You Like to Add to Your Traditional Company?
Rebranding a traditional company?brings an opportunity to reconsider your company’s values and priorities.
What values would you like to add to your traditional company? If you are unsure, then look at some companies you admire.
Are there things that you wish your company did differently in the past? Now is your time to create a new future with those values in mind.
Recent events in history have created current event conversations in every industry, so don’t be afraid to voice yours in order to attract loyal customers with a similar mindset.
Research Your Options for Education Resources
If you still find yourself at a loss of where to begin your rebranding journey, then consider seeking out educational resources (like this article) to help you know where to start.
Since you are already reading this article, chances are that you have some kind of idea of what features you would like your rebranding campaign and?new website?to have.
Further your education by researching the experience that other traditional companies have had while rebranding themselves.?
Pay attention to what their highs, lows, and challenges were throughout their journey. This knowledge can help you understand what mistakes you should avoid as you endeavor to rebrand your traditional company.
What New Innovations Excite Your Team?
The best rebranding ideas come from genuine inspiration and excitement. What new innovations excite your team?
Develop rebranding strategies that are centered around exciting ideas to help keep everyone on your team excited and motivated for the rebranding process! Here are some innovations to keep in mind as you rebrand:
Keeping these innovations in mind can help reassure your team that something exciting is always around the corner for your traditional company.
How Can You Integrate Innovations Into Your Traditional Company?
Coming up with new ideas for your company’s relaunch is easier said than done. However, integrating these changes into your traditional company can be the hardest part.
What does innovation look like for a traditional company? It begins by stripping your company of everything that?no longer?adds value to your brand.
This can be an emotional process to take your time and make thoughtful decisions about what can stay and what needs to go.
Now that your company has room for new ideas, it’s time to prioritize what values will take priority in the next chapter of the company’s life.
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Rebranding can be an exciting time that is full of opportunities. But it’s important not to oversaturate your company’s new image with too many ideas.
A poor rebranding launch can occur if your entire team isn’t focused on clear goals and agreed-upon aesthetics.?
It’s a good idea to be in constant communication while working on the rebrand to make sure everything is?running smoothly?and remaining focused on what’s best for the company.
Become Aware of Characteristics You Want to Avoid?
Just because something is new and different doesn’t mean it’s better or improved from past versions.?
Becoming aware of the characteristics that you want your company to avoid is a key to a successful rebrand. Here are some things to avoid while rebranding your traditional company:?
Make a list of companies that have rebranded unsuccessfully so that you know what mistakes you wish to avoid!
Decide on a Rebranding Budget With Your Financial Team
Rebranding can be an expensive venture if not thoughtfully budgeted. Make sure your financial team is aware of the total cost that will rebrand venture will require.
What are the factors that contribute to a rebranding budget? The answer depends on your company’s specialization.
If your company is based online, then your budget may not need to be as big as a traditional company that primarily deals with a lot of merchandise.
Tangible items that feature your old company logo will all need to be replaced with your company’s new designs, logos, and aesthetics.
Get Creative With a Logo Redesign!
Here is something that your creative team will enjoy! Challenge your company’s graphic designers with a logo redesign.
Traditional companies rarely change their logo. But when big companies change logos, it’s a big deal!
What factors of your logos have become iconic stables in the minds of your target audience? Whatever those are, you will want to keep them to maintain your dominance in the market.
Instead, play with font styles, colors, and multimedia design options to reinvigorate your traditional company’s logo.
Set up a Welcoming Online Presence
Is your traditional company in need of a makeover? Curating a welcoming online presence is one of the many reasons to rebrand a company into the current era of style.
The current era of style demands that your traditional company has an online presence! Setting up a welcoming website and?online presence?doesn’t have to be complicated.
Begin by establishing what your company’s SEO, or search engine optimization, keywords will be.?
Once you understand what it is that new customers will search to find you, you can begin building your dream website!
A website is the basis of every company’s online presence. But it takes more than just a pretty site to launch a successful rebranding campaign.
Spread your presence over the web by getting your rebranded company reviewed and participating in guest posts at other sites to create backlinks that will direct new customers to your website.
Make sure that your landing pages are full of sleek designs and attention-grabbing phrases that can convert browsers into loyal customers.
Engage With Old and New Customers via Social Media
Social media hosts like Pinterest, Facebook, and Instagram have become the gateway into?company websites.?
Advertisements on social media can direct new customers to your social media channels so that they can become better acquainted with what your company has to offer them.
You can utilize social media to your company’s advantage by actively engaging on your social media channels.
The great thing about social media is that you are awarded the chance to interact directly with the consumer!
Utilize user feedback wherever possible so that you can develop a sense of trust that converts new customers into longtime fans of your brand.
Social media platforms are also great venues to debut your company’s relaunch and rebranding.?
Let customers know that you are planning a rebranding event so that they can celebrate with you and schedule a time to see what your rebrand has to offer them.
How Will You Market Your Company’s Rebranding?
Rebrandings occur for various reasons. How you market your rebrand will help customers know why you decided to undergo the rebranding process.
Any dramatic change to a traditional company poses certain risks. That’s why rebrandings are special events that ought to be handled with care.
Market your company’s rebrand with an undertone of evolution, stature, and a playful attitude to let your loyal customers know that everything is all right.?
Enjoy the Benefits of Rebranding?a Traditional Company
A successful rebranding campaign can take months or even years to pull off, so it’s a good idea to keep the benefits of your hard work in mind.
Your traditional company has to evolve at some point. But that doesn’t mean you have to sacrifice the things that make your company special.
So many new customers will be able to enjoy your products and services thanks to your welcoming online presence, accessible social media accounts, and approachable aesthetic.
Is Your Traditional Company Ready for Rebranding?
Now that you are aware of what it takes to successfully begin rebranding a traditional company, are you ready to get started?
If you already feel overwhelmed by the process, don’t worry. We are here to help! Our design team members are experts in what it takes to launch your rebranded digital presence.
Feel free to?contact us?with any questions or concerns you may have, and we will be happy to help you throughout your rebranding journey!