Rebranding? There's a process for that.

Rebranding? There's a process for that.

Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and When to Do it?

The majority of our clients came to us with a re-brand in mind. Did you know there are times when a rebrand is ill advised?

Or did you know that a rebrand is contingent upon both short- and long-term goals?

It's true. You first have to do some dream work, to determine where you are taking your company. And then if you decide that a rebrand is appropriate (say you want to position your company for acquisition? Or you want to penetrate a new market? Or you are acquiring another company and you need to rebrand the whole kitten caboodle [old technical term]).

In any case, it's imperative that you understand where you are headed before hoping to determine where you should place your first foot forward (or paintbrush as the case may be).

Reprint of DesignRush.com's article, our thoughts are in green.

What Rebranding Your Business Means?

Rebranding involves the process of changing the corporate image of a company. It is a market strategy that encompasses several activities such as giving your brand a new name, logo or changing the design of an established brand. The idea or purpose is to create a separate identity for the brand and let it stand out among competitors in the market.

Before considering rebranding your business, you must create a strategy with solid reasoning to motivative people toward this rebranding venture. At the same time, you need to involve your customer base throughout the process constantly.

Questions to ask:

Where will I be in five years? Do I want to sell this company? If so, would they be investing in my performance (no rebrand necessary) or will they be absorbing me into something else (no rebrand necessary) or will they be investing in the power my brand has in this marketplace (yes rebrand).

If, for example, you are being acquired by a husband and wife who intend to leave a legacy for their children, then rebrand.

Penetrating a new market? A rebrand may be valid. Deepening your relationship with customers or employees? Rebrand!

Overcoming a poor reputation or under new management and have bad yelp review? Rebrand!

NOTE: A REBRAND WILL NOT MAKE ALL YOUR DREAMS COME TRUE ALONE. You will be working twice as hard for a short time until the new or rebranded company gains a foothold.

Rebranding can take multiple forms, from renaming the organization to creating a new business model. But first, let’s start with how to rebrand a company in a few steps using the right strategies.

How to Rebrand a Company?

For organizations considering rebranding, here are some of the most crucial steps to follow:

Step #1: Decide on a New Identity

Ask questions before doing anything drastic. You’re going to want to evaluate your current company identity and make inquiries to both your consumers and employees on how they think you can improve. This information, in the long-run, will be invaluable when creating your strategy. After all, you wouldn’t want to fix something that isn’t broken. The strategy should be to consider the corporate culture by trying to foresee how the current brand can fit better. It is also the time to lay out the goals and mission statement of the business and repurpose them. These will give a clear picture of what to expect to achieve from the rebranding. Consider our branding process, and we will ask you questions essential to align the art - the science that will move your brand forward - and the belief (your core values).

To read more: visit Tony's blog post: https://www.feliceagency.com/post/rebranding-there-s-a-process-for-that

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