Rebranding strategies: Tips & Tricks for successful rebranding

Businesses grow, customers grow and so is our mindset for our branding. Whether the logo works or not, We’ll likely need to change our brand look at some point down the line. A fresh new branding means modernizing and taking your branding set from the past and bringing it to the future.?

When starting off, all we can think about is getting the best looking brand possible with the knowledge of potential audience but of course we can never see the outcome and the actual audience of your business. Creating the best brand is the main priority for any business starting out, but somewhere along the line, It needs a little refresh touch to move along with time.?

The main core of rebranding & Why?

Rebranding is the process of giving a touch of refresh towards brands, that can include the logo, styling, typography, brand’s tone of voice, etc. Rebranding is definitely not uncommon for any major brand, the idea is to send out a message for the public to know, even with the slightest change.?

While rebrand is definitely not necessary, it is definitely worth taking into consideration somewhere down the line where you feel like your brand might need to move forwards.?

There is definitely a risk involved when the new brand doesn’t perform as well as you may expect. A good example to look at is?GAP’s logo rebrand?in 2010 which received much backlash. GAP is a well known clothing and accessory brand established in 1969. After the sale was not looking good, they decided to rebrand their 20 years long standing logo, it backfired and resulted in them returning to their old logo in just 6 days.?

When is the right time to rebrand??

Brand expansion to newer audience

If your business is deciding to create a new product or expand to a newer target audience, or if your brand entirely changes the whole target audience then rebranding is worth taking consideration. Targeting the right audience means everything, different audience means different liking, interest and demographic.?

Distance from bad reputation?

The public audience can sometimes associate or falsely accuse of something with the company’s name which can lead to the company having a bad reputation and name for ongoing days.?

Rebranding may be the right choice to move your business forward from all the shenanigan. Obviously this isn’t the best solution but people may forget about it when seeing your new brand and association moving forward with newer policies and implementation.

Separate from competition?

Maybe your old branding is not working for you and you want to stand out from your competitor with a new and attractive logo which you can hope to bring the best version of your brand and highlight your message across in a better way to your audience.?Often businesses in the same field have the same target audience, it is only logical that their design language is similar to attract the same audience. Rebranding your business can make you stand out from the audience and make you look better than your competitor when compared to side-by-side.?

Merging or acquisition

Merging or acquiring means a new team of management, policies and ultimate goal. You can let the world know by rebranding. Companies evolve and finding their new brand after merging is definitely a better choice than battling them one against another.?

Modernization?

Time can definitely make your logo old and outdated. Sometimes down the line.?Everyone's visual taste changes as a whole, constantly they look for newer and testing creative limits. We all know that designs are associated with different time stamps.?

It is best to rebrand your business when it is the right time to move forward with society. As mentioned above, different design languages are associated with different periods, so at sometime you should take rebranding into mind.?

Tip & Tricks for rebranding?

Change your logo?

What everyone will see first when they think of your brand, is your logo. It's the main part of the rebranding process. It lets your customer know that your whole brand identity has changed. You can change to adjust to the timing, the audience and the industry you are in. In some cases, It could be as simple as a little touch on the logo.?Evaluate your past work?

What’s been working? What’s not working? A must do when starting the rebranding process is to draft out all the problems to see what the issue is. You’ll want to examine every aspect of your company.?

A good approach to this would be to evaluate all the data your company contains, see all the strength and weakness of the brands from all the resources and traffic

Review your target audience

If you are changing or adding a new product you should aim your brand to the new target audience. Just like the second step, Data is a valuable partner of yours. If it’s all not enough, you can always add a survey in there for your audience to define their likings for?

Brand’s core and value

Redefine what your business means and what it has to impact your customer. What is the impression you want to see from the customer after seeing your brand? This can include your brand voice and personality as a whole, it’s how you interact with your audience in public social posts.?

If you are having a hard time to get ideas for this, you can check the insights of your data and check their demographic, age, personality and behavior. Now that you got all the list down, think of you talking to them, How would you interact with them? What would be the key factor for them to be interested in you??

Give yourself a personality and a company’s story that is worth telling?

Analyzing competitor?

Take a look at your competitor, see what accelerates them and you can maybe learn a few things from them. Factor in their strategies and see how you can create your own strategies that are even better.

You can see how it plays out for them and avoid making the same mistake. Take in all the factors and break out to see which is used right and what you leverage off. This is a great way to do so if you’re tight on budget

Advertise your new face?

Once everything is ready, advertise your newly redesigned brand and show it to the world. Keep in mind with all the new TOV and personality that you have created, this can help draw more attention to your new potential audience

Rebranding with Zooms

If you are looking to create or rebrand your brand, please contact us. We are experts at creating branding and give you new concepts for your brand. Our Goal is to connect you with your audience!?