Rebranding our health tech start-up

Rebranding our health tech start-up

I'm so proud to introduce Quin. Formerly known as Ayuda Heuristics, Quin is a digital health start-up with grand ambitions.

Quin was built off the back of 4 years of trial and error, many successes, moments of pure bliss as well as stress, fuelled by the passion of two visionaries - Isabelle Degen and Cyndi Williams - under the banner of Ayuda Heuristics.

Like any 4-year old, Quin has opinions and wants to be taken seriously. Quin is curious and inquisitive wants to carry on conversations. Our way of expressing ourselves and our vocabulary are growing, as is our thought process.


Quin is energetic, at times, rowdy and obnoxious. Quin has also developed greater independence, and creativity. So yes, Quin is a typical 4-year old.

So as you discover us a bit more, please bear in mind we’re still growing but we don’t mind colouring outside the borders.

Discover how Quin thinks about diabetes below and visit our website.


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