Rebranding - Launching Forward
Justin Barnes
MARTECH & Marketing Strategy ??Rocket Launcher ?? Perth Networking Club ?? Professional Networking ????? Community & LGBTQIA+ Advocate
Rebranding is a big thing, it should not be done on a whim or based on a simple thought.
We take Branding & Rebranding Seriously
We believe branding is important and we are here to help and support business with their existing brand/s or a rebrand. We believe in a structured approach, which looks at and reviews the following elements:
- Company Purpose & Mission
- Company Vision
- Company Values
- Core Message
We also help to understand brand positioning such as:
- Target Audience
- Competitors
- Goal Setting.
We believe that once the above is achieved, we can then assist you to define:
- your brand name
- your brand persona (Brand Voice [including colours, tones, perceptions, feelings] & Taglines)
Making it work through a Brand Workshop
Connected HR came to Rocket Launcher with a problem, their name. Their name did not explain what their business capabilities were. Their name was restricting their business to one of their capability pillars but not presenting all of them equally.
Through a thorough and detailed workshop, we were able to formalise their new business name, structure their purpose & mission, vision, values & core messaging. Rocket Launcher helped break down their competitors, work out why they were different, understand target audience and set some tangible goals. Connected HR has now become LevelUP.
Congratulations LevelUP, it had been a pleasure working with you. We love it when a company takes their own advice and they work on themselves to 'Level Up'.
Rocket Launcher Branding Life-Cycle
Branding is full circle and if we look at it from high level, it will always start with an idea or a problem. Rocket Launcher takes these problems and works with a business to deliver a full 360 solution.
Are you interested in redeveloping a tired Brand?
Do you have a Brand & Business Name problem?
Are you starting a new business and need help to rocket your idea's forward?
Think of Rocket Launcher as your platform. We help kit you ship (your business) with the brand, values, visions & messaging. We help you set the coordinates for your mission and help you Launch Your Business Forward.
Contact us today to discuss your situation: [email protected]
Or, visit our website www.rocketlauncher.com.au
Editor - NFP - Consulting - Service
3 年Great work Justin!??