ReBRANDING

I just finished a project and I thought I should share it with you. It's basically about rebranding, or, updating an image. A while back a fellow networking friend gave me a referral. This business owner wanted to update some of his branded items, starting with a rack card and trade show display. He wanted to stay with a similar theme of what he had, but it needed a good makeover.

These are his old business cards. We needed to keep the atom theme but then improve on it.

When it comes to printing, there are many things you can do to make items stand out. You can have laminations, UV coatings, Aqueous coating, Akuafoil, spot uv, and raised spot uv. On the new cards, I wanted to try a slightly raised spot uv coating on the front and back.

On the new cards, the rich black atom graphic background, logo, and blue atom graphic has a spot uv coating and they are slightly raised. The background graphic subtly stands out from the rest of the background on the front and back.

We also made a change to the rack card used. We carried the same them over from the business cards to the rack card. Below you see the old card, then what we came up with going to the new rack card.

The idea is to have all the printed materials carry the same theme so the client's brand will be easily recognized. Below is the new back display for tradeshows.

The items we recently created are new sticky notes, labels for the machines they service, and mousepad. The first picture of the mousepad is a virtual sample we can create first. Once approved, the artwork is sent to the printer where another proof is approved. This ensures the finished product will be exactly as you expect. You can rest easy knowing you are working directly with the graphic designer and not a middle man passing along the information to another person. We work hand in hand with your team to make sure your vision is created.

Below are the latest items created. You can see how they all fit together and follow the same design theme.

The labels have a high-quality adhesive and clear lamination so the labels will not get damaged when the machines are wiped down. We only work with industry-leading suppliers to ensure the products and printing are the highest quality.

If you are someone that looks to build relationships with your vendors and wishes to look to them as partners as we do, then let's have a conversation so we can show you the value we can bring to your team.