Rebranding to Get Everybody's Hands Up

Rebranding gives you the chance…..

To put your thang down flip and reverse it.?

To try to catch the beat.?

To get everybody's hands up ….

Get ’em high off aligned beliefs.?

But first, we must start with the justification.?

If you are considering rebranding it involves conducting Recon.?

Where Key Performing Indicators are highlighted.?

Are the positives destroying the negatives??

Are the visuals and product experiences giving your audience good vibes?

Maybe the Message is just not Messaging.?

The Brand Name, Slogan, or other verbiage just not performing.?

Is it fading to the black??

These are tales of the tape.?

Then it all comes back at one.?

Your WHY.?

How you desire to perform for others.?

Uh, Do you know the others well??

How your performances lead to promises fulfilled in the customer’s journey.?

Iterations are necessary to vibe with the tribe.?

If you want to be around 100+ years.?

That’s why Overstock Went Bath and Beyond.?

Whether you have a personal brand that changed LinkedIn headline 10+ times.?

Or

A small business that has gone through many brand identity changes.?

It’s ok?

You’re normal.?

You’re just trying to catch the beat of your tribe’s drum.?

Worth your eyes if you are working to become a better writer

So recently I ran across this video from My First Million Podcast that drop a few gems on becoming a better writer.

I practice a few of them in this article!

I leave it for you below ??

Book Shelf Queue

I'm still reading 50 Laws of Power by Robert Greene.

So far it is been a very informative ride!

While out with the kiddos for sushi I acquired Working Backwards Insights, Stories, and Secrets from Inside Amazon by Colin Bryar and Bill Carr.

I heard of the book while listening to Neil Patel and Eric Siu's Marketing School podcast.

Books in the Queue, The Personal Growth Book Marathon, will be a collection of books I plan to read for April.

I will release the list in next week's newsletter.

Join the Band!

I'm working on a community newsletter for personal brands to embrace their forever love of work and support them to find their ideal audience.

I called it the Forever Brand Band Community.

If you are ready to discover, define, design, and deliver your personal brand's promise this may be for you.

Click the link here to join!

If you found this informative please share with a friend.

Have a great week!