The Rebranding: From Google Ads Extensions To Creative Assets

Just recently, Google ad extensions are being rebranded as assets. The new name is intended to reflect the fact that these features are now more important than ever in driving creative performance. It will help advertisers create more engaging and compelling ad campaigns and boost click-through rates, conversion rates, and quality scores.

Now, what’s exciting about this change? If you are an advertiser, you should start thinking about your extensions as assets that can be used to improve your ad creative. If you’re not using extensions, now is the time to start because of the new streamlined ad creation procedure and reporting in assets!

What Are Google Ads Creative Assets?

Google Ads Extensions, now known as “assets,” are features that you can add to your ad to give your customers more information about your business. They can include things like your business address, phone number, headline, and descriptions, or even site links to your website. Assets are a great way to give your customers more details about your brand and help you stand out from the competition.

What’s New?

First, Google streamlined the ad creation process. Before, assets were created and managed separately from the campaign creation process. But now, you can devise them under the same creation steps when setting up a Search or Performance Max campaign.

When you create assets and implement them in your campaign, the Google Ads Preview Tool will allow you to see how they'll look in context. They also recommend assets based on your selected campaign goals. So even before it is launched, you already have an idea of how it will appear.

Also, with the new “Assets” page under the “Ads & assets” menu, all reporting for all the assets across your account will be readily available. In the “Asset” table view, you can see the headlines and descriptions. While assets such as images and prices are shown on the “Association” table view. With these changes, you can review them as a whole easily.

How To Add Or Remove Assets?

It has been one of the common questions regarding this update. Yes, most of the time, Google Ads will automatically update assets, you still have the option to do it manually. Here’s how.

To upload assets from Ads Creative Studio, you need to do the following:

??????1. Sign in to?Ads Creative Studio, and go to the?Asset library.???

??????2. Locate and choose the assets that you want to upload, then click on?Export?and select the Google Ads account that you want to export it to.

??????3. After doing so, click again on the option that says?Export. All assets will appear in the Asset library in the linked Google Ads account. You will see a folder with a name that starts with “Ads Creative Studio” and ends with your ACS account name.

Moreover, to remove unnecessary or unwanted assets from your campaign, you have to follow these instructions:

??????1. Sign in to your?Google Ads account, click on?Ads & assets, and select?Assets.

??????2. From the “table view” drop-down menu, select?Association. Check on the box on the left of the assets and click?Edit?(the one in the blue bar).

??????3. From the drop-down menu, select?Remove.

Take note that removing an asset from one campaign won’t affect the asset from the others.

Takeaway

The rebranding from Google Ads Extensions to Creative Assets may seem to be a small update for some, but it’s big for other advertisers. As a result of this change, all ad extensions will now be under the asset tab in the Google Ads interface. And the goal is to have better reporting and measurement of ad extension performance.

If you are uncertain about how to use assets to improve your advert campaigns, Digital Ads is here to the rescue. With over 15 years of paid advertising experience, we are confident that we can assist you with your PPC needs!

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