Rebranding Europe Book Presentation
Join us for the presentation & debate of the book 'Rebranding Europe. Fundamentals for Leadership Communication' at Filigranes, Av. des Arts, 39-42, 1040 Brussels, on Tuesday 14 November 2017 at 18.00.
Rebranding Europe explores why EU communication fails and how to make it succeed. The book examines the future of communication in Europe as the author envisions it, full of complex issues involving: the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the campaigns from the British referendum on EU membership, challenging myths and populism, communicating Europe, reputation strategy, grassroots communication, nation branding and supporting quality journalism.
The book provides recommendations and describes what can be done to show in a simple and clear way to the citizens what is the added value of the EU for their daily lives and how to rebrand Europe.
The author will be signing copies.
Registration
You can register here
The book is also available at ASP Publishers & Amazon
Media:
Personal account echoing personal views - Team Leader Central EUCI Registry at European Commission
7 年I liked in particular the leadership quote.