Rebranding BesserStrategie Human Capital: The Journey from Concept to Identity

Client : David

BesserStrategie Human Capital, formerly known as DKAN Human Solutions, approached us with a clear mission: to completely rebrand their company to align with their evolving vision. The client, David wanted a fresh, modern visual identity that would reflect their new name—BesserStrategie (inspired by the German phrase for "better strategies")—and their commitment to helping businesses excel through innovative, tailored HR solutions. This project covered a full suite of branding materials: logo design, business cards, a brand guide, letterhead, and company profile.

What the Client Wanted

David sought a visual identity that not only reflected their expertise in HR consulting but also communicated their core values—wisdom, intelligence, and long-term business strategies. They were looking for a logo that would incorporate these elements while remaining modern and professional. Along with the logo, they wanted consistent branding across all materials that would project reliability and trust.

The Design Process

We began by discussing key elements the brand should represent. Given the name change and focus on strategy, we needed a symbol that conveyed depth and insight. After reviewing various options, we landed on the Nyansapo Adinkra symbol as the focal point of the logo. This symbol, representing wisdom and knowledge, was a perfect match for BesserStrategie’s mission of providing businesses with strategic HR guidance.

With the central symbol in place, we experimented with several typefaces before choosing the Mont font for the brand name. The modern and clean aesthetic of Mont added a professional feel to the design while maintaining simplicity. The word "Human Capital" was set in a smaller size underneath "BesserStrategie," creating a balanced hierarchy that subtly highlights the firm's area of expertise.

Why This Concept?

The Nyansapo symbol was a natural fit for a consulting firm whose focus is helping businesses make wise, informed decisions. By combining this powerful symbol with a minimalist typeface, we created a logo that was both modern and rooted in tradition—an ideal reflection of BesserStrategie’s approach.

The Font Choice

The Mont font was selected for its clean, versatile lines, which provide a professional and approachable look. Its simplicity allows the logo to be easily adapted across different mediums, from digital screens to printed materials, ensuring that the brand retains its identity in all formats.

Extending the Brand: Design Materials

Once the logo was finalized, we extended the design language across various materials:

• Business Cards: The business cards were designed to be sleek and minimalist, with the logo and essential contact information displayed prominently. The use of white space created a professional, modern look that reinforces the company's focus on clarity and strategy.

• Letterhead: For the letterhead, we kept the design clean, with the logo and company details positioned at the top. The simplicity of the layout ensures that any correspondence maintains a formal, polished look, essential for an HR consulting firm.

• Brand Guide: The brand guide outlined the visual identity standards, ensuring consistency across all touchpoints. This included guidelines for logo usage, color palettes, typography, and visual elements, making sure that every piece of communication aligns with the brand’s identity.
• Company Profile: The company profile design was structured to present BesserStrategie’s services in a clear and organized manner. We used the branding elements throughout to maintain a cohesive look, making the document easy to navigate while conveying a sense of professionalism and trust.

The Result

The final visual identity reflects everything BesserStrategie Human Capital stands for: wisdom, professionalism, and a forward-thinking approach to HR consulting. The logo and accompanying design materials work together to create a cohesive brand that positions them as a leader in their industry.

Working on this project was a great opportunity to bring to life a brand that’s committed to helping businesses thrive. I’m proud of the result and look forward to seeing how BesserStrategie continues to grow with its new identity.