Rebrand vs. Refresh: Understanding the Difference
Juicy Media Ltd
Helping businesses grow by developing web-based solutions that solve everyday problems.
?? What's a Brand Refresh?
A refresh is like a makeover for your brand—it's all about updating elements like your logo, colour scheme, and fonts to give your image a fresh new look while staying true to your brand's essence. Take a look at Fanta's recent refresh: they kept their iconic orange colour but modernised their logo and packaging to appeal to a new generation of consumers. Similarly, Pringles revamped their logo and packaging design while maintaining their familiar red and yellow colour scheme. And let's not forget Instagram's subtle yet impactful refresh, where they refined their logo and introduced a sleeker, more modern design aesthetic.
Brand Refresh Examples
?? When is it a Rebrand?
On the other hand, a rebrand involves more than just a cosmetic update—it's a strategic shift in your brand's identity, values, and messaging. Think of Twitter's transformation into "X." This wasn't just a tweak in their logo or colour palette; it was a complete overhaul of their brand identity, signalling a significant shift in their vision and direction.
Rebrand Examples
?? Why Does it Matter?
Understanding the distinction between a refresh and a rebrand is crucial for managing expectations and communicating the purpose behind the changes to your audience. A refresh breathes new life into your brand without alienating existing customers, while a rebrand signals a fundamental change that requires clear messaging and strategic planning to ensure a smooth transition. Next time you're considering a change in your brand's appearance, ask yourself: is it a refresh to keep up with the times, or is it a full-blown rebrand signalling a new era? Either way, embrace the evolution and keep your brand's story moving forward!