Rebooting The Explosive $2T Streaming Market

Video streaming is valued at?$500 Billion and will explode into a?$2.0 Trillion market?by 2030. With billions of hours streamed per month, 99% of American households subscribe to a streaming service, like Netflix, Apple, Amazon, Disney, Fubo, Hulu, Max, Paramount, Peacock, Roku, Sling, and YouTube. Americans spend approximately?13 hours per day?consuming digital media,?ugh, with 3 of those hours spent streaming video.

At the center of this massive traffic, making it all happen behind the scenes, are companies like Brightcove. Partnering with thousands of companies in 70 countries, to stream and monetize content inside and outside of their organizations, Brightcove helps build connections between companies and their audiences.

To explore how to reboot the streaming industry, we invited Brightcove’s CEO, ?Marc DeBevoise, to The Reboot Chronicles Show. A two-time Technology and Engineering Emmy??Award winner, Marc unpacks how he and his team are pushing the boundaries of what video can do for our companies and our lives.

Listen to The Reboot Chronicles Show wherever you listen to podcasts or watch here:

Preventing History From Repeating

Brightcove seemingly came about as a means to prevent history from repeating itself. Marc mentions that when he worked at Paramount “There was a big over-investment in content”. Where companies, including Paramount, built their own “bespoke flowers of streaming services”, with massive teams, servers, and other resources that eventually become too much for consumers to parse when all the services come to the market. To prevent this from continuing and repeating in the future is the reason for Brightcove. Now companies can choose to outsource a little bit or a lot of the work to them, creating a more universal streaming presence. which will hopefully make it easier for the consumers in the long run.????

More Than Just Consumers And TikTok

Brightcove does a lot more within the content creation world than you might think they do. Although they do publish content that is intended for a general consumer audience, they also help companies create content, market it, and then publish it onto whatever platform they see fit. On top of that, for larger companies where an all-hands meeting would be thousands of employees chaotically trying to chime in, Brightcove assists in the creation of asynchronous media.? “They have to do it in an asynchronous manner,” Marc says, and I think everybody who works at a larger company would agree.

Loving Your Board

One of the Reboots that Marc went through as he transitioned to CEO of Brightcove was beginning to love his board members, which is not something a lot of CEO’s will say. Even going to say that he loves "the interaction between a CEO and board and how that works.”? Which then rolls into Marc's excitement to lead this company to continued growth and innovation with a board that he enjoys working with. Keep an eye out for Brightcove moving forward as a company with this level of excitement and drive moving forward is sure to make an impact in this massive expanding market.

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About the Reboot Chronicles Podcast? The Reboot Chronicles Show with Dean?DeBiase, is a popular business podcast that highlights world leaders, authors, entrepreneurs, and CEO’s. Part of the Reboot Media Network, the show is available wherever people listen to or watch their podcasts. Reboot Media has a global following of listeners, watchers, readers, and fans who turn to the platform for insights from top leaders who are rebooting everything from their industry and organization’s competitiveness to growth, innovation, technology, talent, culture…and more. Tune?in wherever you listen to podcasts or here: ?https://podcasters.spotify.com/pod/show/rebootchronicles/

About Dean DeBiase

Named “Growth Guru” by Inc., Dean is an award-winning Silicon Valley serial CEO who has lead dozens of public and private organizations through diverse operating environments—creating hundreds of products, thousands of jobs, and billions of dollars of revenue, value, and capital.

A top CEO Keynote speaker, Dean inspires audiences to become Rebooters and empower their organizations to drive growth at entrepreneurial speeds with more innovative can-do cultures that impact companies, careers, and lives.

A Forbes Contributor and WSJ Bestselling author, Dean, is working on his next book, The Reboot, to prepare people for the revolutionary business challenges of the decade ahead.

Connect with Dean here: https://www.dhirubhai.net/in/keynotespeaker/

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