Reasons Why You Waste Money On Ads That Don't Convert
Vida Edidiong Philips
Social Media Strategist & Content Architect | Empowering CEOs, Founders, and Brands with Impactful Content Strategies ?? | Expert in B2C and B2B Audience Engagement | Results-Driven Social Media Management ??....
A friend of mine reached out at the beginning of this week, complaining about how her ads were not converting it kept targeting the same people that have seen them over and over again without anyone signing up and paying for the events, I asked her who her target audience were and she said specifically "Women who are not financially buoyant "?
So I created a buyer persona to give me in-depth knowledge on how to help her target the right people who will convert, the ads were approved and in a few days people started signing up and she was getting many leads.?
She has recommended a few of her colleagues with different ad issues.?
Now here is what I learned that will help restructure your ads :
Your Targeting Parameter Needs Optimization: now a poorly optimized parameter will just lead you to waste money, this is a process where you understand in-depth the specific people you are targeting.
Let's go practical?:
Content: this is what grabs their attention so you need to be more intentional about it, either in video form, image, or graphics, make sure it's clear, detailed, and appealing.?
Segment Your Ads Campaign:Let's say you are getting lots of impressions with few clicks and fewer conversions then you need to implement the A/B testing.
Now use these experiments?
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Now you can create a different audience based on different campaigns and previous engagements that will help in creating a targeted message that converts.
How To Improve Your Ads?That Generate Conversions
Target users based on previous purchases?
Leverage event targeting for special offers and events?
Layer targeting parameters?
Continue to learn more about your customers.
I hope this has given you an in-depth understanding of why your ads are not converting, and how to improve them feel free to reach out to me.
Happy weekend Fam ??
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1 年Thanks for sharing Vida Edidiong Philips
|Senior HR Professional??| I help brands and CEOs level up their leadership game, create a bigger splash and become the ultimate business influencers globally.
1 年Insightful. People should understand that building a brand takes time and diligence. Someone might see your ad and at the time , may not be ready to buy. It takes consistency in showing up for them to finally make up their mind. Have a great weekend.
|Senior HR Professional??| I help brands and CEOs level up their leadership game, create a bigger splash and become the ultimate business influencers globally.
1 年Insightful. People should understand that building a brand takes time and diligence. Someone might see your ad and at the time , may not be ready to buy. It takes consistency in showing up for them to finally make up their mind. Have a great weekend.
|Senior HR Professional??| I help brands and CEOs level up their leadership game, create a bigger splash and become the ultimate business influencers globally.
1 年Insightful. People should understand that building a brand takes time and diligence. Someone might see your ad and at the time , may not be ready to buy. It takes consistency in showing up for them to finally make up their mind. Have a great weekend.
Copywriter | Content strategist| I help Founders, Business owners & personal brands find their unique stories and share them in a way that engages their target customers, build brand loyalty and increase revenue.
1 年Yes. There's a lot that goes in there And a lot of factors to be carefully considered Vida Edidiong Philips