4 Reasons Why you need to Build your Brand with Digital Marketing Strategy
You are an entrepreneur. You want to start your own Brand. Very well! Have you ever heard about building brands with Digital Marketing Strategy? Today, internet is invading the traditional marketing. It has sent a clear message to all the Business owners that you are no longer able to build your Brand with traditional marketing. Statistics show, every company spends 200 to 300 dollars for Social Media Advertising since 2014-2019. The number has increased spontenously. Today, We will discuss about the reasons of using Digital Marketing Startegy to grow brands.
Comparison between Traditional Marketing and Digital Marketing
Traditional Marketing used to be the major source of promotion for local and global Brands. It includes Radio, Television, Fax, Direct Mail, Cold Calling, Face to Face meetings, exhibition and conferences, networking, Billboard. It had positive outcomes with powerful messages for brands back then. Now as you are in 2020, everything has been changed if you just look in to the ways of marketing, branding and advertising sectors. It has adopted Digital Marketing which includes social Media Advertising, Email Marketing, AD Campaign, Search Engine Marketing, Search Engine Optimization, 360 Degree Digital Marketing, Blogging, e-commerce promotion etc. If you focus on the consumers behaviors, they are almost 100 percent focused into virtual reality. Thus, there is no doubt that Digital Marketing is the only way to do it better! Today we will explain how Digital Marketing is building personal and Business Brands. Wait! We will just describe about Social Media, Email Marketing and SEO.
Power of Social Media
Survey shows, people spend 2 hours 22 minutes on Social Media everyday. This is one of the major reason you need to show your brand on their feeds. Social Media is the new World that connects consumers more closer to your Brand. You might have already heard about Meme. It has become a powerful language in modern days. Memes are creating new doors in Digital Marketing. With memes, you can create a stronger Brand. People are very obsessed with recent trends and memes are making it bigger. It generates interactions on your Brand. In 2019, there were 42 memes that got viral across the globe. Memes developed so many brands recent years. It is useful for personal branding, business growth. Kylie Jenner's bodyguard, Tim Chung has made it through Internet Memes. There were rumor that the real father of Kylie's baby was Tim Chung as she has small eyes and look-alike him! People had flooded the Social Media with rumor and there were random memes with this topic. The benefits of these memes went to Tim's favor even though he stated his message to the audience and clarified the fact, "She isn't my baby." Tim turned the audience into customers. Checkmate! Well, now you know the power of Social Media! There are more terms like cross posting which is posting your Facebook status into twitter feed, Instagram's DM, keep the audience engaged with rest of the Social Media profiles etc. All of the methods work really well.
Email Marketing
Email Marketing makes people billionaire. Yes, it does! Remember how the freelancers made it through email marketing overnight. Besides, LinkedIn and Twitter, freelancers use email marketing to land high paying clients. The success rate is really high. High volume of traffic, high conversion rates. That's what email marketing does to your Business if you just follow correct guideline with powerful subject and content. You must include your past work, portfolios on the attached link and describe what benefits it contains no matter which product or service you deliver for them. Choosing the right audience also matters!
SEO
Search Engine Optimization helps you get more clients in your Business. It comes up with Keyword research as you choose low, medium either high competitive one or a few. Whenever customers search with keywords your website pops up on the front page and you get them! Isn't it so awesome? That's how it works. Business owners get customers 10X quicker through SEO than any other methods. Make sure you rank your website ASAP!
Digital Marketing is as big as you think. It has so many sections and criteria that one can't explain in a short-term discussion. Keep in touch!
If you ever need help with SEO, Social Media Advertising, Email Marketing and Lead Generation feel free to nudge me!
Email: [email protected]
WhatsApp: +8801923133689
Author: Robin Ehsan.
CEO, Artocloud Digital.
https://www.dhirubhai.net/in/robinehsan/