Reasons Why Video Should Be Part of Your Marketing Strategy?
A lot of entrepreneurs and small business owners are of a traditional mindset and have a tendency to rely on the old-familiar marketing best practices—if it ain’t broke, don’t fix it. Even those that can see the power and potential of online video for businesses, in general, aren’t always sold on online video’s potential to make a positive impact on their own company.
While not an exhaustive list, here’s a look at a few motivations for any business owner or entrepreneur to make on-line video a part of the company’s overall marketing strategy:
Moving Pictures Evoke Emotions
Online video is more likely to elicit an emotional response – one that is remembered and encourages the next step often referred to as a call-to-action. After B2B sales, the video is as close as we can get to our potential customers. You don’t need to invest thousands in this medium, which means the “ROI” is fairly easy. To gain credibility in the mind of your prospect, include interviews or testimony from staff or clients. Remember - “people buy from people”.
Your chances of appearing on a customer search (on Google or the #2 search engine, YouTube) are dramatically higher if you have video content on YouTube and other sites (versus loads of text on your company website). Search engine optimization (SEO) is vital for on and offline businesses. Search engines are hungry for relevant video content.
Try Viral, But Go Beyond
A short, valuable video can travel among your customer base. While it helps if it’s funny and entertaining, content matters more than production.
Video Doesn’t Have To Be A Major Time Commitment
If you decide to commission a few videos and have them optimized for the search engines -you’re doing more than most. If you decide to create ongoing great content – but certainly not a requirement. Just remember that the videos will do much better if there “seeded”. This is where many companies fail. If your content is valuable- it should not be overtly promotional- share your clips with a personal message to the bloggers and websites reaching your target audience.
Audience’s respond to the internet more than any other form of media
Video attracts visual learners. We know that different people learn in different ways. Some people learn best by seeing things demonstrated rather than reading or listening to someone talk about it. Adding video allows you to better reach visually-oriented customers.
The internet plays an increasing level of influence in the lives of the UK population. Sourcing information from the internet is now twice as popular as from TV, friends, and family, advice from colleagues, information through the mail, and at least 3 times as popular as via radio or print media.
Internet users respond more favorable to online video than they do TV advertising
The difference between viewing videos online as opposed to TV content is that viewers of online content are in a captive, rather than passive, state of mind.
The other difference with video on the web is that it tends to be more relevant to, and focused on, the needs of the viewer. These statistics demonstrate that viewers tend to think more favorable towards brands who communicate with their audience using online video than TV advertising, which is generally targeted towards a more generic target audience.
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