Reasons Why Retail Space Management Matters

Have you ever wondered how retailers manage to organize hundreds of items in a store so efficiently? You would not want a single square meter of your store to be wasted when you know that you have rented place. Instead, you would want to use every available space in the store to drive sales. Therefore, making full use of retail space with strategic shelf management solutions such as visual merchandising planograms is crucial for retail success.

A well-organized store will help you cut costs, as you do not have to keep salespeople to help your shoppers look for the products they want. In simple words, a planogram ensures each store space is utilized to attract more shoppers and provide them with a pleasant shopping experience. Nowadays, retailers can outsource their shelf planning requirements to companies offering planogram services for creating and maintaining store specific planograms. In this blog, we will walk you through the importance of space management in retail to drive sales:?

1. Helps satisfy customer needs and prevent customer confusion: Pleasing your shopper is one of the most important ways to drive sales. For instance, a customer visits your store with a list of items they need to make a cake. He would expect to locate all the items easily and in less time. To help them, you can place flour, cocoa powder, sugar, chocolate chips, extracts and flavorings in the same aisle. By allotting proper space to each item and placing them in the right shelf space, you will help your customers find them easily without getting frustrated. Proper logical categorization and product flow with the assistance of a planogram will help you divide the right amount of shelf space available on each shelf between various categories.?
2. Maximize the sales potential of your shelf space: You can only start making plans on how to use your store’s space after you know how much of it is available. Otherwise, finding shelf space for categories in your stores will be difficult. Let us say you are an apparel retailer with 15 categories that you want to place in your stores. It will be difficult for you to place all the products and provide each category with the space it deserves. This can be more problematic when you give a high-yielding category less space, which results in low sales. No retailer would want low-yielding categories to take up the maximum amount of shelf space available in the store, which can impact sales. Planograms will help you decide the layout of your store and how much shelf space is required for each category to encourage shoppers to make purchases.????????
3. Reduce store congestion during peak shopping hours: It is important to have an efficient layout for your store because it will help your store to be well organized and keep customers moving during the peak hours of the day. You can get a planogram expert to help you choose the right layout for your store or plan your shelf space. Just imagine how difficult it would be for you to handle your store if it were always crowded with people. Proper space management will let you choose the best-selling categories and display them in your store so that you can avoid cluttering in one corner of your store. This includes considering the available shelf space, and understanding how your customers would shop for the categories that match the store layout design to boost sales.?

Overview of Nexgen Planogram Services?

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better, and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.?