Reasons why retail businesses need a mobile app

Mobile apps are changing the way retail does business. However there are still doubts whether to invest time and money into such projects. Below are the top reasons why an app is essential to your business' growth nowadays.

To Eliminate Friction

When potential customers try to interact with a business online, they often experience 'friction' – things getting in the way of such interaction.

For example, when a user searches for a store on their smartphone they have to type in name and location, then surf through results and hopefully select your website. This takes up time and can often result in the user choosing a competitor instead. Compare that experience to having an app – whenever a user wants to connect with a business, all they have to do is open the app. What took effort is now quick & easy. Friction is gone!

Push Notifications

Push notifications are a great way to alert customers about sales, new products, deals, etc. They can also be used to send casual announcements that aren't important or long-lasting enough to print a flyer. The other thing worth noting is zero cost of such notifications.

Directions

Customers don't want to spend time looking the store's address, and an app with built-in GPS navigation will direct customers right to your doors.

Loyalty Program

Forget plastic and punch cards, printing out coupons & flyers. Today, mobile apps offer these tools and then more! Apps developed by Uployal enable businesses to combine the most effective mechanics in one place – give out bonuses for purchases made, offer personalised discounts & offers, gift coupons and create your very own tier rewards system.

Demographic Information

Often businesses struggle to identify their best customers, their ages, genders and purchase preferences. Gathering analytics data through a mobile app gives businesses massive advantage in terms of being able to make well-informed decisions while spending less time and costs on it, as all this valuable data is only a few clicks away.

An Edge Over Competitors

Last but not least, a mobile app will put your business on the cutting edge of digital marketing. Many retail chains are still using old-fashioned advertising techniques, which often require considerable time & money to set up and run. Having a digital channel will give your business a massive boost in that relation and will put it in front of your rivals.

These are just a few reasons you should consider giving your business such an upgrade. We, at Uployal, have years of experience in creating tailor-made solutions for retail companies, and are always excited to share our expertise! Let us know your thoughts and share your own experience in the comments below.