The Reasons Why People Make Purchases.
The pursuit of personal growth drives every decision and action a person takes. Why do we spend our hard-earned money on something if we can help it? So, do you know what motivates your customers to make a purchase? Why should they choose your product or service over a competitor's?
According to Brian Tracy, different actions provide people with varying amounts of pleasure. Customers want as many of these items as possible with each purchase they make from you. They aspire to be healthier, happier, and wiser on all levels. Customers are more likely to purchase your product if it meets their needs.
He advises focusing on a few areas, and avoiding others, to help people make a decision:
Do: You need to find out what your potential customers value and how you can show that your product or service is in line with those values.
Think about how it will make other people feel. Before a person buys something, they think about how their boss, coworkers, and clients will react.
Adapt your sales strategy to account for this.
Don't: Don't use price and quality as selling points; they aren't reasons to buy.