Reasons Why Effective Business Communication is so Powerful

Reasons Why Effective Business Communication is so Powerful

1. Improves employee engagement

Ragan’s research on employee engagement shows that leadership communication is the top internal communication factor that statistically correlates to how engaged employees are. Internal communication teams have a significant role in supporting, coaching and reminding leaders of communication’s importance. To understand the importance of employee engagement, here are a few useful stats.

2. Eliminates email overload

Within companies, email is used for everything from information requests, employee communications and feedback, status reports, task assignments, communications with customers and suppliers, meeting invites, document distribution, notices from HR on various team activities, benefits and birthday wishes.

Radiate reported that the average corporate worker spends 25% of the workday on various email-related tasks.

However, only a small fraction of the emails that hit our inboxes deserve our immediate attention. We filter out the important emails by sender or subject. Moreover, many emails we receive are not relevant to us at all. Internal business communications that use modern tools for employee engagement and communications have eliminated this problem of email overload.

3. Eliminates communication silos

Too much irrelevant content often results in information silos. Meaning information that is actually important to an employee can easily get lost. Ask yourself why information gets lost in your organization. Proper internal business communications and the use of the right communications tools are crucial for eliminating this challenge.

4. Increases employee productivity

4 in 5 employees believe that effective internal business communications help their job performance. With the information overload, employees often spend too much information searching for content that they need to do their job. Moreover, an average employee spends 2.5 hours searching for information needed. Monthly, this results in the entire week lost to find something that should be at employees’ fingertips. Here are just a few ways how internal business communications improve employee productivity.

5. Improves inter-departmental communications

Without a proper communications strategy, it is very hard to keep effective interdepartmental communications within companies. For employees to be more productive, they need to communicate and collaborate easily. For example, your research department needs to be on the same page as your marketing team, and your business office has to be in sync with the IT department.