Reasons for Website Traffic to Drop

Various individuals set up their businesses, but half of them have seen the ray of hope. Why? Do the other business owners not put their efforts in establishing their business? Or are they unlucky? These are the ridiculous reasons. The inappropriate brand awareness might be the probable reason for the loss. You have read numerous success tales on the internet or in the books, but have you ever thought about the quantitative measurements of their failures! No. They are also humans and they had also fallen down profound times. Falling and rising are the chunks of the life. But, eventually, they have seen the light of success.

Which parameters have influenced your business success? The Traffic. Yes, the more the traffic to your product, the more you rise higher. Actually, the brand has significantly affected by the traffic today. As many people recognize your brand, you will elevate higher, leaving your competitors behind. This is the cut-throat ambiance and you have to beat your challenger to subsist here, either by hook or crook. Therefore, to perpetuate your position in the market, traffic is the quintessential component. 

Howbeit, there are myriad modes that adversely affect the traffic and compel it to fall down. The online presence is equivalently significant for the business as the formulation of the website. As you have already known that search engines are the most lucrative elements for the searches and even an individual loves to surf internet at the leisure time also. 

·         Check your analytics code: If you have the full-fledged website granting the valuable services, then inspect the analytics code very first, whether it is integrated appropriately. Audit it vigilantly if the plugins are installed properly and at the righteous position, as the multiple plugins can root the conflicts and intricacies. Further, make sure that some third party might not interfere in the analytics code procedure. Be cautious about the plugins first and then proceed further. 

 ·         Penalty by Google Panda or Penguin: Google has always transformed its dimensions and have come up with the pioneer Google updates like Panda, Penguin and many more. A sturdy reason behind the sudden drop in traffic is the violation of the new Google updates. Therefore, be prepared for any alterations and the updates, because search engines can’t sit steadily and quietly. Google Panda and Penguin are the most optimal updates of the Google and they have tremendously influenced the 80% traffic worldwide. It’s profitable to employ the white hat techniques and avoid the black hat techniques, as they can jeopardize your website’s long-term stability. 

·            Competitors have taken over: Getting defeated by your competitors in the same niche is a stereotyped rationale for the traffic drop in the market. This is the hard-hitting ambiance and the web owners are competing to survive in this milieu. So, falling and rising is the customary facet in this environment. But, still you have to be updated always and put your eagle’s eye on your competitor’s tasks, whether it is the accomplishment or the failure. 

 ·         Too heavy/ page layout penalty: A web page’s speed and layout are the key factors of enchanting the audience towards your website. If, possibly, the uploading of a page takes a lot time more than the usual time, then Johny, it has an issue. The speed of the opening a specific page plays the crucial role in driving traffic towards your website. The page layout, as an auxiliary factor must be scrutinized heedfully. Be cautious about the speed, because more the time will employ to open, the higher the traffic will deviate. 

·         The website has been hacked: Very First, don’t make assumptions and anticipations. Inspect the website meticulously. It might be possible that your website has been hacked and he is utilizing the un-ethical SEO techniques which adversely affect your website’s ranking. Your website is the imperative outcome of your seamless efforts, you don’t afford to neglect all the factors correlated to your business. 

·         Get loosely-coupled with the social channel: Being socialized with the profound social networks like Facebook, Twitter is the most favorable approach in this hard hitting ambiance. This is the mobile era and everyone employs the mobile either for connecting with the outside world or to acknowledge with the contemporary and daily updates. Breaking or getting the connection looser with the social media is the another lucrative reason for the traffic drop. 

As, prolific accounts are responsible for the traffic drop of your website, so, you have to be more and more cautious about your website status in the market. Be up-to-date with the groundbreaking tools and techniques in the market.

Now a days I am providing PPC training in Jaipur and Working with many websites owner on traffic boosting on their blogs and website. If you want and looking for hire an SEO expert you can contact me.