Reasons on How Content Marketing Can Help You

Besides making sales and generating leads, creating traffic is always one of the biggest concerns of businesses regarding their websites. The more your website has traffic, the more sales and leads that business will get. So, there is always a question of how the website increases traffic.?

Also, acquiring new customers for a business costs a lot more than retaining the current clients of the firm. There is always a joy and excitement of having new clients and customers, however, having the old ones turned into loyal customers can help gain profit and it is a good way to conserve both energy and time.?

There are tons of methods and tactics that marketers can explore to stabilize sales, generate leads and increase website traffic. However, among numerous methods, content marketing is the one that gives your business the most impact for whatever it needs. Most online retailers and owners are having difficulty in finding solutions that will assist them in increasing their website traffic and their profit alone.?

Content marketing is an awesome way for eCommerce businesses to increase their profit, website traffic, and customer loyalty. Content writing is usually an excellent way for your business to invite new visitors, but content marketing also aids in boosting loyalty of the customers.?

Besides the usefulness of content marketing in creating marketing messages and sharing useful information, it also helps in gaining valuable insights about their clients.

What is SEO?

Search engine optimization, commonly known as SEO, is a technique where search engines help in finding and ranking websites in search results. If properly used, SEO can help a website increase its rank. Since SEO is part of the internet marketing technique, it fully understands the nature of search engines.?

SEO includes the things that people always search for, what the most popular keywords are and the most visited search engines. There are numerous ways of SEO. However, its ultimate goal is enhancing the visibility of a website.

What is Content Marketing?

There are a lot of articles that tackle if content is a vital part of marketing. Simply saying, internet marketing wouldn’t fully function without quality content. Content marketing is the method for marketing brands, services, or products by producing and disseminating meaningful, trusted, and relevant content.?

For content marketing, it is a steady approach to have a particular audience, and the forming base for increasing customers is easy. Content marketing also aids websites with an increase in profits and conversions and helps web development company in philippines to create better website. The important question is how content marketing and SEO can work together??

How Content Marketing and SEO Work Together?

SEO, is a process that optimizes a website so that it will rank higher in search engines and can perform better. Content marketing is a subgroup of inbound marketing which involves increasing website visitors and increasing sales with the help of entertaining, educational, and credible content pieces. Although SEO and Content Marketing may be opposite to each other, it is still possible to use content marketing as a strategy for SEO.?

In this way, content marketing strategy can help the website rank better with the use of more keywords and also reach more customers. While Google’s algorithms developed and changed, it started to give favors to the elements of an excellent marketing plan. Among those is the fresh content with a certain number of words, content that has good keyword targeting, and on particular pages.?

Simply saying nowadays, having a solid SEO strategy also involves content making just like how it includes various factors.

The Benefits Will Depend on the Niche

Targeting the narrow niches of the business specialty is an important key to successful content marketing. It is because being an expert in a little part is easier than covering every area in this wide universe. B2B companies can restrict their niche using geography, business size, job role, level of expertise, or geography. While B2C firms tighten their niche using sub-topics, demographics, geography, and more. Using a narrow niche can also help you focus on the blog topics.?

Additionally, it will give the rest of the content the focus that it needs so that it will be effective. The more attention you give your niche, the more content marketing can help you attain success in website traffic and profit. It is better that as a marketer, you should not write about everything.?

Some brands try to cover and create content for everything available and cover too many niches instead of focusing on the primary niche where they can make themselves experts or thought leaders. No one cares about the additional spices. Discover your niche then go to more niches. The particular characteristics of the niche chosen will determine the content marketing strategy and the expected benefits.

Prospects Self-Identify Their Needs

When targeting a certain audience, using content can help in convincing the consumer to buy the product. There is no need to push it too much because the prospect might be that you are compelling him, it might look like you are pushing the product away from the prospect. Sell the product using content, and make them realize that they will miss something. Always make a pathway for the consumers to believe that they need the product.?

Due to this result, there is a need to create content that talks about the concerns and needs of the customers. Also, use the content to lure prospects into coming to the website. You can consider using drip marketing to send white papers and ebooks to the prospect. Also, you can include these types of content material on the site and make it downloadable so prospects can easily read it.

The Use of Quality and Original Content

While cheap content created in providing treats for Google’s crawler worked perfectly a few years back, now it isn’t efficient. Also, content with poor qualities was previously used to make up the numbers and isn’t going to work from the perspective of content marketing. So, it will not help in attracting and retaining readers.?

Rather, in an SEO view, engaging and original content can assist you in excelling among the competitors because it offers the search engines something to file that is not elsewhere. Good quality content can also help your marketing goals as they attract the consumers that you are targeting.?

Before creating content, always make sure to ask yourself if the content is of good quality and can linger on the site for more than a minute. Keep in mind that the content should provide value and relevance to the readers.

More Content, More Opportunities for Keywords

Unlike humans, the search engine can’t detect or see things that humans see. However, people can scroll up and down the website and see pictures of clothes and they can immediately understand that the website is selling clothes, bags, and accessories. But Google doesn't have any idea of the website’s purpose unless there are words that describe it somewhere.

Content marketing permits you to create small paragraphs for the homepage, and put text descriptions on photos, where you can put keywords but in a limited space only. Through the use of blog posts, guides, articles, and other written content, you can utilize more relevant keywords to the website, and the people who are searching.

For example, if the site sells stationery, you may want to search for keywords that are related to papers. This way is more efficient than using words that are paper-related and phrases that you can fit on a small page. Writing articles that are very neutral like “What Stationery Designs Fit Your Daughter's Taste,” or creating a post that relates to the store is selling. These kinds of content are both helpful and entertaining. It is also an excellent way to use keywords and rank well in search engines. Ranking well can increase traffic and profit.

Prioritizing On-Site Contents to Create a Voice

For a brand to be successful, they need to find its own voice. Content marketing is an excellent way to help the brand in distinguishing its voice in the competitive market. It is more applicable to on-site content such as blogs. Always consider that both search engines and visitors expect that the content adds worth, so if you produce, there will be an increase in the number of visitors that are returning. Also, search engines report the increase in your pages, it helps in driving the website traffic up.

Another benefit to blogging? Your old posts can continue to generate leads long after they're published. When HubSpot looked at their own blog, they found that more than 90 percent of their blog leads came from old posts. In terms of the sales funnel, you’re hitting your audience during three key stages:

• Awareness. More than 80 percent of consumers use a basic online search to find out more about a brand, and on-site content is crucial if you want to optimize your search engine rankings.
• Trust. Providing valuable on-site content will distinguish you as a thought leader within your industry.
• Conversion. Demandbase generated $1 million in new business from an on-site bundle that included a white paper, infographic, webinar, and Slideshare.

Outline a targeted promotions strategy for off-site content.

When designing a content marketing strategy, you should focus on off-site content just as much as (if not more than) on-site content. Why? Not only will offsite content drive traffic to your site and enhance its overall visibility to search engines, but it’s also effective in reaching new audiences. This is crucial in terms of becoming a trusted thought leader and generating new business.

So how do you do this? A great way is through large-scale content marketing campaigns with a strong focus on an often overlooked step: promotion. For your off-site content to be effective, you need to outline a highly focused promotions strategy that targets high-authority sites, specifically those your audience are already visiting. The benefits include the following:

Improved search rankings through inbound links.

Growth in traffic to your site where you can host more highly branded content, which presents a better conversion opportunity. Focusing on earned reach versus relying simply on natural syndication will ensure you get the desired ROI from your content.

Although most of these benefits assist with the top of the funnel and aim to push conversion events – like email subscribers – more than actual conversions, off-site content can have some direct influence on your bottom line. For example, BuzzStream had strong brand recognition within the link-building and SEO communities, but they wanted to reposition themselves as thought leaders to add more value to their brand.?

By launching a combination of co-branded, research-based campaigns that earned placements on high-authority sites, the off-site links drove audiences to conversion-optimized on-site content. The result: the CRM earned more than 65,000 social shares and broke its record for new subscriber sign-ups.

Use Unique Content to Stay on Their Radar

You have a limited window of time to follow up and connect with prospective buyers. Doing this without annoying your prospect can be tricky and tough. Here, again, you can stay on their radar by using unique content.

By now you should have an understanding of your prospect’s interests and likes. So, share views, tips, and knowledge-based content with them, so that they may share their opinions with you. Use former materials on your product to help them gain more understanding of the product in order to build trust.

Content Marketing Helps Providing Credibility

In the end, it’s product credibility that will help you secure the sale and cement your relationship with the buyer. To show the credibility of the product, you can use articles written by other customers and send them to prospects. You can also use specific content, such as infographics, white papers, and e-books that have been published on other sites to increase your product's credibility in the prospect’s eyes.

Content Marketing and Link Building

Good content attracts links. Just make sure it’s distributed effectively so that it can get the attention of as big or influential an audience as possible. There’s no great science to this; just create content that people will want to link to and see how it works.

The Importance of Headlines

Headlines?

Headlines are very important. They should be descriptive and should work hard to convince people to click, but they shouldn’t try too hard. For example, a title such as “10 useful tips to improve your landing pages” is fine, as long as those tips are useful and deliver on the promise. However, “10 awesome tips that will improve your landing pages and make you a millionaire” might be promising more than it can deliver.

Headlines must be written for the Web, and you need to consider the keywords and phrases you use in headlines. How do people search for these topics? How will people find your articles? What do you want to rank for?

Headline length is important too. It shouldn’t be too long, for a number of reasons.

• Google truncates long titles in search results. You want the full headline to be visible in the search results so people are more inclined to click on it.
• Social sharing. For example, if you want people to share your articles on Twitter, the headline should be short enough to allow people to retweet without having to edit it, or to add a comment if they want.
• Emails. If it’s going in a newsletter, especially as the headline, the title should be visible in the subject line.

Takeaway

To conclude, content marketing can drive sales. Relevant content can be used to gain a prospect’s attention and trust. Instead of mulling over the question of how you can use limited resources to connect with the prospect, look over it from a different angle. Use a content angle in multiple ways to get the prospect on your product’s side.