Reasons for a High Bounce Rate of a Website + Solutions

Bounce rate?is the proportion of visitors who come to your site and leave without taking action to the total visitors. These are the people that visit your site, spend a few minutes, and then close the tab without clicking on any section or link.?

I get asked this EVERY SINGLE DAY ?? So why does this happen and how can you fix it?

With billions of websites on the internet, it has become hard to stand out in the top position. But competition is not the only thing that can push your rank lower and reduce engagement. There are many factors behind less engagement with your website. According to experts, 200?SEO?factors are analyzed by Google to rank a website. When someone has reached your website, it is up to you to convert them into regular visitors.

Without proper work on some factors, you can’t accomplish this task and get better results. When a visitor comes to your website and then leaves without interacting with any of the other pages than the one they landed on or without taking any sort of an action (such as clicking a link etc), then this is known as a bounce.

Today I'll be rambling and pontificating about what bounce rate is as well as some of the main causes that can increase it.

What is Bounce Rate?

Bounce Rate is the proportion of visitors who come to your site and leave without taking action to the total visitors. It means this metric will indicate how many users have visited your site but didn’t take any action.

In simple words, you can say that it is the percentage of visitors who have not been converted into a customer or long-term readers. They just came to your website, spend a few minutes, and then close the tab without clicking on any section or link.

It is a bad signal for your website’s progress. Actually, it is a sign that you are not providing valuable information about the topic. In this way, Google will take your website or web pages as being useless. As a result, it will lower the rank of your website or keep it away from even the first 100 results. So, it is recommended to keep the bounce rate lower as much as you can. {DUH ??]

Reasons for a High Bounce Rate of a Website & Their Solutions

There are several reasons behind the increase in a website’s bounce rate. It might be impossible to understand all of those, sooooooo......

Here are the main reasons for high bounce rates

Slow Loading Speed

When you are using Google and searching for something, which website you will choose, the one that will open instantly or the other which takes time? You will obviously check the website which opens instantly just after a single click. The reason is that we all want instant results while using the internet. If your website is taking time to display the complete content of the page, it will lose visitors.

According to a recent study, it has been seen that a website that takes even a few seconds to get browsed can lower the conversion rate by up to?7%.

In simple words, they will not be able to convert their visitors into customers as per expectations, it will increase the bounce rate of your website.

The reasons behind the slow browsing of a website include heavy file uploading, unnecessary plugin usage, and a few others.

Solution:

To make the website browsing faster, you must have to keep an eye on different sections. First of all, you should compress the images that you are uploading. Moreover, you should not upload any heavy files like video files or media-sharing documents.

For making sure that the page loading speed is perfect, you can use Google’s?Page Speed Insight?tool.

Content Quality

If we say low-quality content is the biggest reason behind the higher bounce rate, it would not be far from the truth. The reason is that your content is the only way to communicate with readers and engage them. When you have published low-quality content, you will experience a high bounce rate. The readers will not get what they are looking for from your website and close the window. They will get misled by your website and will never choose it again for regular usage. If you are working on an e-commerce website, it will greatly harm your sales.

As a result, the bounce rate will go up and your website’s rank will go down.

Solution:

To overcome this problem, you have to publish high-quality and engaging content on your website. One must research the topic properly and in-depth and write engaging content.

Moreover, you should not focus on the length of the content and add fluff content. It will not provide you with positive results but will rather harm your website’s credibility. In short, you have to focus on the title or topic that you are writing about.

Publish Readable Content

Another important reason behind the higher bounce rate can be complex content. Many writers choose difficult words about their subject to write in their content. They do so to get a professional tone and leave a good impact on native readers. Keep in mind that not everyone will be able to understand what you have written if you write your content like this. In turn, the readers will not spend a lot of time on your website. Instead, they will leave your article and close the window when they are getting it hard to understand. It will be annoying for them to invest a lot of time to understand even a single blog.

Solution:

First of all, you should have checked the content that you have added to your web pages. If you think that readability is the issue behind the bounce rate, you can use a?paraphrasing tool.

Additionally, you should have to check the readability score before publishing the blogs or articles. It will help you a lot in reducing the bounce rate if visitors are leaving your website just after reading a few lines or a passage.

No CTA

If you have been a content writer even for a few months, you must have an idea about the importance of CTA. It is the part that will engage the audience on your website and convert them into potential customers or readers. Poorly added CTA can harm your website’s performance and increase the bounce rate. In turn, it will increase the bounce rate because the proportion of visitors to sessions will be higher.

Target Intentions Properly

When someone has opened your webpage, they will definitely be looking for a specific discussion (INTENT). It might be possible that they could be looking for an answer to a question or they may want to know about the best products from a specific niche.

Many times, it has been seen that the intentions of the content are not according to the title and intentions of the reader.

It means that what the writer has written does not make sense or add value to the reader’s knowledge. Due to this, they will leave the page and close the window. It will lower the session duration by the users on your website.

Solution:

If you have found and truly believe this is the issue in your content, you can easily reduce the bounce rate. You only have to understand the intentions of the topic or title properly before writing. It would be better to think from the reader or buyer persona before doing this. In turn, you will be able to target directly those pinpoints that will attract audience engagement and keep them on your web pages for a long time.

Make YOUR Website Responsive!!!!

I'm still surprised each AND EVERY day this is a problem - STOP IT!!

Another big reason behind the higher bounce rate is the non-responsiveness of a website. It has been reported that more than?80%?of online time is spent using a mobile phone. A non-responsive website will not show a clear display on the mobile screen or take much time to get loaded.

As a result, it will lower the user’s engagement or even the CTR of your website.

Solution:

It would be simple to convert your website into a responsive mode. You only have to ask the developer to make a few changes in the design or use some tools for this. In this regard, you have to keep an eye on some factors like font style, published links, screen resolution, and others. You should also have to make the font style big enough to be readable on a mobile phone. For checking the responsiveness of your webpage, you can use the official tool offered by Google. It will show you how much time your web page is taking to be browsed on a mobile device.

IN Conclusion (or, WHY SHOULD I CARE?)

With the above discussion, you must now have (at least) a basic idea about the bounce rate ??

I have listed just some of the most common reasons for the higher bounce above. I'M GOING TO INVITE YOU AND SUGGEST you read the solutions and implement them on your website. The best technique to resolve this problem is to work on user intentions while writing content. It will automatically help you in gaining trust and engage the readers until the last action on your page.?